Update: A few hours later… I was away from the web for a few hours, and Guy left a few comments with corrections. I incorrectly assumed he was an investor in Popurls, secondly, there is no technology sharing between the sites. The talented Thomas Marban … Continue readingAnalysis on Guy Kawasaki’s Alltop launch: A Gimmick Site with Marketing Flair
This was the quote I heard last night from someone I know, his impression was that the role of Marketers was: “to get people to buy stuff that they don’t need”. Partially, he is right. The reputation of marketers is often negative, where marketers are … Continue reading“Marketers get people to buy stuff that they don’t need”
Congrats to college graduate Andrew Cafourek for getting a job with Outrider. How’d he do it? by creating a professional looking site, being an excellent blogger, posting his resume, and learning how to use the tools to network with others –he demonstrated his web marketing … Continue readingHow Andrew read this blog…and got a job
Why Web Strategists should consider widgets Expect widgets to act like a network, the span over many different containers like social networks, websites, and blogs. Since widgets are opt-in by the publisher or social network member, it’s a great way to track who’s actually interested … Continue readingWhat Growth In Widget Networks Means To The Web Strategist
Bombardment should wither Traditional marketing is usually a head on approach where marketers carpet bomb screaming messages fighting for the attention of their community. Today, social media is really a lateral strategy. The most savvy brands will figure out how to “energize” customers so they … Continue readingSocial Media, A Lateral Approach to Marketing
Yesterday, I spoke on a panel to over 100 of Cisco’s global marketing professionals with Jennifer Jones of the famed Marketing Voices podcast, and Nancy Bhagat of Intel’s integrated marketing department. Jennifer who is known for assembling the greatest social media marketers on her podcast … Continue readingCorporate marketing must evolve from controller to enabler
Click To Play If you can’t see the above video (perhaps you’re in a feedreader, or one of my email subscribers, please access the post directly) While in Barcelona recently, I got a chance to interview folks from the local blogging community, there were quite … Continue readingVideo: How Web Strategy in Spain differs (2:35)
Linda and Shawn were up in arms that Affiliate Marketing didn’t receive it’s own sub bullet in the recently published The Many Forms of Web Marketing for 2008. I don’t blame them, this is a core form of marketing that they’ve built their business on, … Continue readingRecognizing the Affiliate Family
This is an updated revision of the 2007 version, which was one of the top viewed posts for the entire year. I’ve added quite a few new forms as they’ve emerged or come to maturity over this last year. Translations If you’d like to translate … Continue readingA Complete List of the Many Forms of Web Marketing for 2008
