If you can’t see the above video (perhaps you’re in a feedreader, or one of my email subscribers, please access the post directly)
While in Barcelona recently, I got a chance to interview folks from the local blogging community, there were quite a few ex-pats, such as Lennert de Rijk Managing Director Spain, who focuses on Marketing in Spain. He shares his views on online marketing, how the culture and demographics are different in Spain compared to the UK, and other insights. You can find Leonard at this Spanish site called OnetoMarket, or this English version.
What you’ll learn from this video
Find out why companies fail when trying to market in Spain.
Discover which age is still considered “young” (not the same as US)
Learn how search is used differently, and how your SEM campaigns must change
Thanks for bearing with me, the lighting was a bit dark, yet the focus should be on the content.