Last week, I had the honor of keynoting the Mobile Marketing Strategies Summit in San Francisco, to provide a strategic perspective of how mobile –and social technologies work together for today’s top brands. Sadly, we found that most companies are developing mobile tactics. That’s right, … Continue readingKeynote: How to Develop a Mobile Strategy (Video and Slides)
I had the honor of appearing on the famed tech channel ForeCast on This Week in Tech,, affectionally known as (TWiT), spurred from Leo Leporte. While I’ll keep it brief, you can check out the hour long show, where I streamed live from our office … Continue readingVideo: Future of The Web, Devices, Culture. On This Week on Tech (TWiT)
I’m very thankful that Altimeter’s research on social business was featured at Baaarvoice’s customer conference to 600 attendees focused in on the retail, cpg, hospitality, and consumer technology space in Austin Texas a few weeks ago. I was asked to share our latest Open Research … Continue readingVideo: How to Scale Your Social Business Program and Achieve Escape Velocity (Keynote)
The practice of Open Research is continuing to become a trend, but not just limited to the research reports that Altimeter is sharing, but with websites like Wikipedia, Focus.com, Quora, Linkedin Q&A, and communities like Social Media,org, Marketing Profs, and WOMMA and beyond. I see … Continue readingNBC: Social Media and Research Industry
Despite that 2011 is the year of integration, I strongly argue that companies that blindly link away to Facebook and Twitter from their corporate homepages are doing themselves a disfavor. Companies that link away, are sending away their decade of hard earned investments getting customers … Continue readingWebinar Recording: How to Integrate Social Into Your Website
There’s more to disruptive technologies than social to watch. In fact, we’re exploring a variety of new disruptive technologies, to see how they impact business, culture, and customer relationships. Slideshare has released ‘Zipcast’ a no-download video+slides technology that allows anyone to give a ‘keynote’ speech … Continue readingZipcast: Beyond Social, Disruptive Technologies to Watch
What’s the future of social business? I gave my industry forecast based upon upcoming research data, on the Silicon Valley show on NBC called Press:Here. Listen in to hear our discussion with Sarah Lacy (who has a new book about entrepreneurs) from Techcrunch, Richard Waters … Continue readingNBC Interview: Future of Social Business (Video)
That very bombastic question (is Facebook American Imperialism) was posed to me at the Social Media Club France Club which took place near LeWeb a few weeks ago. I was joined by my friend Paul Papadimitriou (Twitter), and we were hosted by Fabrice Epelboin (Twitter) … Continue readingVideo Debate: Is Facebook American Imperialism?
Kit Kat got a lot of flack from the Greenpeace brandjacking, yet, I wanted to point out a marketing campaign where they leveraged popular news mentions. What was interesting is they used a simple email and some doctored photos, on Good Friday in the Netherlands … Continue readingVideo: Kit Kat’s Risky Word of Mouth Marketing Campaign
I find that Paul Greenberg (follow him on Twitter @pgreenbe), one of the early adopter who mapped out the CRM space gives a succinct overview of what’s happening in the Social CRM space. He points out the two converging forces ‘social’ and ‘CRM’ spaces that … Continue readingVideo: State of Social CRM
