Video: Dissection of the Career Path of the Social Strategist Report

I just love this, I first saw some tweets, from Joshua Salmons a social strategists at USAA (along with Augie Ray), the report coverage starts at minute 14. This is valuable as we can hear directly from Josh his point of view and what others were saying at this Social Media Breakfast. What’s valuable is hearing from Joshua who actually have this role so I could understand their perspective on the two paths of the corporate strategist. You can read the whole report, to follow along with all of the talking points from Josh, and get the further details. I’ve embedded the key framework, which he references. Just a point on clarity, the “social media helpdesk” wasn’t clearly articulated, we’ve … Continue readingVideo: Dissection of the Career Path of the Social Strategist Report

Is SXSW Getting too Large? Video with Leo Laporte

This Week in Tech by Leo Leporte is one of the top shows featuring tech trends, new gadgets, and business and social trends. In addition to our host Leo Leporte, it featured Jeff Jarvis, Gina Trapani, and myself. The timing was great, I was invited as the only member of this group to give a recap of SXSW, which Leo proclaimed it’s “too much”. Gina and Jeff chimed in, and we discussed the location based apps, celebs, brands, and even how I stopped a fight with an LED flashlight (I often carry this 300+ lumen Fenix) in a dark alley (minute 25) until Leo started to distract me by wiping pie all over his face. Overall SXSW is getting really … Continue readingIs SXSW Getting too Large? Video with Leo Laporte

Video Interview: The Hierarchy of Social Business Maturity

Below, you can access a video of me presenting the highlights of my latest research on social business maturity. Above: Click image to access video. Thanks to Jonathan Gourlay of Search Content Management for interviewing me after my keynote at KMWorld in DC, discussing our latest research report, which you can download on Social Business Readiness. Here’s the slides from my keynote at KM World, which match the report, as well as the video above. In this video interview (embedded above) I discuss the highlights from our latest report, I also discuss the Corporate Social Strategist, the leader of the social program on the business side within corporations, read a report about their career as well. I’m looking forward to … Continue readingVideo Interview: The Hierarchy of Social Business Maturity

Keynote: Social Business Workshop at Amplify, with a focus on Regulated Verticals (Video and Slides)

A few weeks ago, I had the honor of presenting at Sydney’s Amplify festival, which was hosted by AMP, one of the largest financial institutions in Australia.  I spoke three times, from workshops and keynotes.  A majority of the attendees were employees from AMP, and a sprinkling of folks from outside also attended. What struck me as very fascinating was how this event, which was organized by Annalie Killian, was leading the charge of innovation at the firm.  I asked her title and she told me she was the “Director of Magic”, and boy did she deliver.  It’s rare to see organizations to fund innovation events as much as AMP does, but a great way to learn is to bring … Continue readingKeynote: Social Business Workshop at Amplify, with a focus on Regulated Verticals (Video and Slides)

Keynote: How to Develop a Mobile Strategy (Video and Slides)

Last week, I had the honor of keynoting the Mobile Marketing Strategies Summit in San Francisco, to provide a strategic perspective of how mobile –and social technologies work together for today’s top brands. Sadly, we found that most companies are developing mobile tactics. That’s right, tactics. Why? As the latest technology came around, companies would prescribe towards them in a haphazard way, or rely on their agencies to select the app to appease a ‘mobile solution, quickly’. Instead, companies should evaluate how their customers use mobile technologies across their entire life and brand process. Working closely with the research team here at Altimeter, we were able to structure a mobile strategy based on the customer life process –not just on … Continue readingKeynote: How to Develop a Mobile Strategy (Video and Slides)

Video: Future of The Web, Devices, Culture. On This Week on Tech (TWiT)

I had the honor of appearing on the famed tech channel ForeCast on This Week in Tech,, affectionally known as (TWiT), spurred from Leo Leporte.  While I’ll keep it brief, you can check out the hour long show, where I streamed live from our office The Hangar (see pics from our recent event) in San Mateo.   This show, ForeCast discusses the future of technology, and I was able to give a prediction they’ve not heard before that “URLs and Domains as know them go away”.   We discussed pushed the thinkiing and talked about how devices disappear, and fade into the background. Click to advance to show, featuring: Tom Merritt, Scott Johnson, Joshua Caleb and myself Love to hear … Continue readingVideo: Future of The Web, Devices, Culture. On This Week on Tech (TWiT)

Video: How to Scale Your Social Business Program and Achieve Escape Velocity (Keynote)

I’m very thankful that Altimeter’s research on social business was featured at Baaarvoice’s customer conference to 600 attendees focused in on the retail, cpg, hospitality, and consumer technology space in Austin Texas a few weeks ago. I was asked to share our latest Open Research (see career path of the corporate social strategist report and how to spend on social business). We know that many companies are continuing to realize that social business does not scale in a 1:1 basis. Your customer voices will always outnumber the number of community managers you can hire. As a result, companies must invest in these following five programs: Formalize a Hub and Spoke model: Become an enabler for business units Scale with peer-to-peer … Continue readingVideo: How to Scale Your Social Business Program and Achieve Escape Velocity (Keynote)

NBC: Social Media and Research Industry

The practice of Open Research is continuing to become a trend, but not just limited to the research reports that Altimeter is sharing, but with websites like Wikipedia,, Quora, Linkedin Q&A, and communities like Social Media,org, Marketing Profs, and WOMMA and beyond. I see the trend that corporate buyers can talk directly to each other –without a middleman or expert in between. As a result, some thought leaders are giving away their best knowledge and not holding back in order to be top of mind. Join in and hear our lively discussion on NBC with Scott McGrew, Ben Parr from Mashable, and Joseph Menn from Financial Times, we didn’t limit this discussion to research industry, but to media, hardware, … Continue readingNBC: Social Media and Research Industry

Webinar Recording: How to Integrate Social Into Your Website

Despite that 2011 is the year of integration, I strongly argue that companies that blindly link away to Facebook and Twitter from their corporate homepages are doing themselves a disfavor. Companies that link away, are sending away their decade of hard earned investments getting customers to come to their website. Instead, companies must have a focused strategy on how you’ll integrate social features and content into your website, rather than padding Facebook and Twitter. In the below image, you’ll see Altimeter’s latest maturity roadmap (here’s version 1.0 from about a year ago) on how to integrate social into a website based on dozens of interviews and evaluations of existing websites. We recommend that companies quickly get out of stage 0, … Continue readingWebinar Recording: How to Integrate Social Into Your Website

Zipcast: Beyond Social, Disruptive Technologies to Watch

There’s more to disruptive technologies than social to watch. In fact, we’re exploring a variety of new disruptive technologies, to see how they impact business, culture, and customer relationships. Slideshare has released ‘Zipcast’ a no-download video+slides technology that allows anyone to give a ‘keynote’ speech to an online audience in real time. Due to travel schedule, I was unable to produce my own, but Altimeter’s Charlene Li presented her viewpoints on disruptive technologies to watch –and those to ignore. Listen in below or go right for the slides. Charlene Li's First Zipcast: Disruptive Technology Outlook 2011 View more videos from Ross Mayfield. Now, back to you: What disruptive technologies should we be exploring in our research agenda?