Category: Social Media
P&G Layoffs Signal Focus on Digital Industry
Last week was a tremendous change, giant marketer P&G announces 1600 layoffs as they reduce jobs in various roles, and instead shifting budget to digital marketing. The CEO, when pressed, indicates a strong focus on digital marketing, citing: “In the digital space, with things like … Continue readingP&G Layoffs Signal Focus on Digital Industry
Buyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)
Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying … Continue readingBuyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)
A Taxonomy of Tech Bloggers –Who Will Lead Beyond The Golden Age?
In order to understand the movement in the ever-changing tech blog space, let’s dissect the market to identify trends. Whether folks agreed or disagreed, the assertion that Tech Blogs are evolving from the Golden Era to the next, continues to resonate as a healthy discussion. I saw … Continue readingA Taxonomy of Tech Bloggers –Who Will Lead Beyond The Golden Age?
End of an Era: The Golden Age of Tech Blogging is Over
Update Dec 29: I posted a Taxonomy of Tech Bloggers in response to the growing conversation. That’s right. We’re at the end of an important period. The tech blogosphere as we know it, is over. Four Trends Show the End of this Era: Like the … Continue readingEnd of an Era: The Golden Age of Tech Blogging is Over
Data: Composition of a Corporate Social Media Team
How are today’s social media teams structured? Ever wonder who’s behind those corporate Twitter and Facebook accounts? Think there’s more to it than an intern just tweeting haphazardly? This data, in the below graphic, is compiled from Altimeter’s recent survey to 144 global national corporations … Continue readingData: Composition of a Corporate Social Media Team
Community Management Education (and Certs) a Sound Investment –Yet Experience Trumps All
For seasoned or budding community managers, investing in a solid foundation of learning through an education program and becoming certified is a good investment –yet don’t think classroom time is sufficient, as time and experience in the field is the most important. A Need for … Continue readingCommunity Management Education (and Certs) a Sound Investment –Yet Experience Trumps All
Witnessing Half a Decade on Twitter
This Monday, I’ll have spent five years on the microblogging service Twitter. Exactly how much of a commitment is that? Let’s do some crude math: starting with the baseline of 30,000 published tweets, (about 13 a day), I estimate this to be equivalent to writing … Continue readingWitnessing Half a Decade on Twitter
Corporate Communications, Disrupted, Yet More Important Than Ever Before
Traditional Communications Disrupted: Bigger, Faster, Riskier. The rise of social technologies over the last few years has impacted the corporate communications department the first and often most severe. From angry bloggers to ratings and reviews these departments were some of the first to respond, and … Continue readingCorporate Communications, Disrupted, Yet More Important Than Ever Before
Aspiration: Trusted (Negative) Customer Reviews on your Corporate Homepage
It may surprise you, but a sign of a mature social business is to allow negative customer reviews right on the homepage. Hard pill to swallow? Absolutely. Many brand managers, CMOs and CEOs will resist tarnishing the brand, yet savvy social strategists know to enable … Continue readingAspiration: Trusted (Negative) Customer Reviews on your Corporate Homepage
