Update: I polled my microblogging network on which brands have supported them on Twitter, see which brands have ‘taught’ their customers to yell at their friends. Recently, I started teaching puppy Rumba tricks beyond the basic sit and stay, I even made a video. How … Continue readingSocial Support: Companies Are Teaching Customers To Yell At Their Friends
Recently, I attended a corporate event that showcased products related to an industry. Press, media, bloggers, and influencers were invited to attend, and meet a variety of vendors and see products. Featured were members of the company’s advocacy program, (a group of preferred clients), and … Continue readingChecklist: Develop a Successful Advocacy Program
Despite Having 300 Million Members, Facebook is Not The Largest Social Network In my opinion, online social networks have three distinguishing features: 1) They have profiles that enable people to express their identity 2) Ability for people to connect to these profiles 3) To be … Continue readingInterlaced: Email and Social Networks
Above: Pictures from Salesforce’s event This post was co-written on a wiki with R “Ray” Wang, Partner and Colleague at Altimeter Group Salesforce launches a new set of social apps that make CRM connected to the social web. So what does … Continue readingSalesforce Pushes Social CRM Technology –But Don’t Expect Companies To Be Successful With Tools Alone
How Customer Support Organizations Must Evolve View more presentations from jeremiah_owyang. Customer support is tactical, a cost-center, and the clean-up-kids at the company. Well, that’s the mentality that needs to change. Instead, customer support can be strategic, a value center, and proactive towards customer needs. … Continue readingHow Customer Support Organizations Must Evolve
“Help! My boss wants to be my my friend on Facebook” was exactly the text message I received from someone close to me early last week. Career Limiting Move or A Platform To Build A Great Relationship? This young member of the Gen Y generation … Continue readingHelp! My Boss Wants To Be My Friend On Facebook
Although we’ve seen heavy adoption of social in the tech and consumer goods space, the impacts are far reaching. One industry that’s often overlooked –but could have the most impact is the luxury industry. Their biggest challenge isn’t the usual like convincing management, measuring ROI, … Continue readingFive Ways Luxury Brands Can Overcome the Conundrum of Social Marketing
Facebook’s stats page indicate that they’ve 250mm uniques users, with 120mm unique visitors per day. I rarely believe numbers provided by vendors as they can easily be stretched so it’s important to compare third party data sources. Looking at just one source is never enough, … Continue readingData Indicates Facebook Reaching Mainstream Visitor Rate (Compete, Alexa, Quantcast)
Left: Several Press, Analysts, and Bloggers met with executives from Cisco and Warner using Telepresence from NY, SF, to San Jose. Cisco’s Eos (their community platform for media brands) landed an enterprise wide deal with Warner Music. Attendees included John Chambers, CEO of Cisco, Dan … Continue readingAs Media Brands Build Their Own Communities, They Must Evolve Their Business Model
I’ve participated in dozens of online and virtual events, including created my own, below is a playbook to think about virtual events as they intersect with the social web. While the scope of this article is focused on online virtual events, many of these tips … Continue readingWeb Strategy: How To Integrate Social Technologies with Virtual Events
