One Liner: As a research analyst, I partnered with RingCentral to survey 4,000 remote workers on their mood, social interactions, wellbeing, productivity and more. How Are You Holding Up? That’s exactly the question we asked 4,000 remote workers in a recent survey to find out how they’re … Continue readingStudy: The Secret to Sustainable Remote Work Can Be Found in a Connected Culture
Participation in the Collaborative Economy has grown by 25 percent in the past year alone. That’s one of the key findings we shared in The New Rules of the Collaborative Economy, a Vision Critical report I co-authored with tech strategist Alexandra Samuel. As the infographics … Continue readingInfographics: Growth of Sharing in the Collaborative Economy
Sharing is the New Buying: How to Win in the Collaborative Economy from Jeremiah Owyang The Collaborative Economy Movement Changes Business This report offers critical insight for big brands who are grappling with the emergence of the Collaborative Economy, and for the startups that are … Continue readingReport: Sharing is the New Buying, Winning in the Collaborative Economy
Right now, customers are sharing media and ideas on social technologies, in the near future, they’ll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we’ve seen before. [The Collaborative Economy is an economic … Continue readingReport: Corporations must join the Collaborative Economy (Slides, Video)
Interestingly, I’ve been meeting more compliance, legal, and governance professionals in meetings involved in brand side discussions around social business strategies. To understand the needs of this specific role’s goal is to protect the company but enable business to connect to customers Altimeter conduct an … Continue readingRisk Management: Guarding the Gates (Altimeter Report)
To join in an active discussion and presentation, co-author Rebecca Lieb and myself will be hosting a webinar convering the findings from the research, please register for the webinar on Converged Media. Altimeter directly interviewed 34 agencies, brands, technology vendors and industry experts to answer … Continue readingAltimeter Report: Paid + Owned + Earned = Converged Media
Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter’s Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, content marketing, … Continue readingRecording: Three Disruptive Business Research Themes
By Altimeter’s Rebecca Lieb, Industry Analyst and Jeremiah Owyang, Industry Analyst. If consumers don’t differentiate between “Paid, Owned, and Earned” so why are marketers segmented by different departments and have separate agencies that do each? Does a ‘social media agency of record’ actually slow progress? … Continue readingUpcoming Altimeter Research Report: Integration of Paid, Owned, and Earned
Altimeter’s latest report now on Enterprise (inside of companies) social networking is now out from Charlene Li, author of Groundswell, Open Leadership and my business partner. She conducted thorough analysis by surveying 185 users, surveyed 81 ESN decision makers and interviewed 12 technology vendors. Key … Continue readingEnterprise Social Networking: Focus on Relationships (Altimeter Report)
Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying … Continue readingBuyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)
