A rather sad paradox, where fear has overtaken an opportunity to improve relationships with patients and clients. While this may not hold true for every pharmaceutical company, I recently met one who had banned it’s employees from monitoring blogs, social media and the online conversation. … Continue readingTroubled, Some Pharmaceuticals Turn a Blind Eye to the Blogosphere
We should try to be unbiased when it comes to social media, point out the good and the bad, this is one post in my ‘challenges‘ category, read the others, it’s important. With there being so many social media zealots out there, It’s important to … Continue readingThe Many Challenges of Corporate Blogging
Twitter has been down quite a bit, in fact, according to royal pingdom, they’re the social network that has been down the most over Q1, 2008. Most suggest it’s due to the lack of ability to scale, and as more and more users come, and … Continue readingBefore you breakup with Twitter…
I’ve started a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #5: How Do I Talk to my Executives about Social Media?
The question many marketers are trying to answer now, is “Who do people trust?” I’ve been spending more and more time pouring over data, medium usage, behavioral and preference data for clients, and am learning more and more about how humans behave on the web. … Continue readingWho do people trust? (It ain’t bloggers)
I’m doing research for a client, to find out any examples of insurance companies using social media to connect with it’s customers. I’ve done some scanning over a 48 period of time, and asked my twitter (a social computer) followers, who gave a tremendous amount … Continue readingInsurance Industry Explores Social Media, But Nothing To Write Home About (Blogs, Forums, Social Networks)
Many companies and individuals using social media are struggling with the balance of supporting one’s employer, while maintaining their individuality online through blogs, social networks, and whatever comes next. Research indicates that the adoption of social media tools is here, and will continue to normalize, … Continue readingThe Social Media Rift between Employees and Companies
Before you invest time and money in a widget strategy, you better know the challenges. This applies to VCs, Web Strategists, Developers, and even Social network companies An Objective View In this blog, I strive to provide a balanced viewpoint of both the benefits and … Continue readingThe Many Challenges of Widgets
In this blog, I strive to provide a balanced viewpoint of both the benefits and challenges of a web strategy, it’s easy for us to become over-hyped and then fall right into the pit of exuberance. From white label social networks to existing social networks … Continue readingThe Many Challenges of Social Network Sites
