I started out my social media career as a community manager, and can see why several community managers have expressed some concerns about our over connected world. It seems that some of them are cursed with the very technology that gets them paid. You see, … Continue readingJob Hazards of the Community Manager
Left Image: I was stunned by the diversity and co-existence of thousands of species at this tropical reef exhibit Change is coming, whether you like it or not. Jive software, a company I formerly cover slashed 1/3rd of it’s workforce (see update below), likely in … Continue readingAdapting to Change on the Reef
With the financial crises impacting not just US but global markets, as an industry analyst focused on social computing, I’m going to watch how this impacts layoffs in the tech and social media space. While I take no joy in seeing jobs get cut, I … Continue readingLayoffs in the Social Media Space
Most of my readers are interactive marketing professionals, they are experimenting, using, or living in the social media world –for some, it’s part of their very being and defines them professionally, and personally. Social Media (which has gained popularity in the last few years) has … Continue readingFour Social Media Questions You Must Answer During an Economic Downturn
I’m deep into the Wave research (read my latest status update) for nine community platforms (big list here), in fact, this week and next, I’m in 5 and a half to 6 hour meetings with vendors getting to know them very well. Of course, that’s … Continue readingThe Problem With SaaS: Lack of Flexibility
The rapture of social media paralyzes some brands Recently, I’ve spoken to a few large brands that have been getting the sermon from a few social media consultants about damnation to hell if they don’t convert. These type of scare tactics include suggesting radical change … Continue readingHow to Overcome Social Media Scare Tactics
Rodney Rumford bluntly points out in this latest post about 33 Brands That Suck on Twitter (be sure to read the comments for more color). Most of them have been “Hijacked” (their corporate name scooped by an individual) and many remain dormant. Having a successful … Continue readingWhy Brands Are Unsuccessful in Twitter
Like every industry, the social media industry is plagued with problems that for now, are slowly being solved. It’s important to note the challenges in our industry in order to first identify them and eventually overcome them. There is no indicator from our data that … Continue readingThe Many Challenges of the Social Media Industry
I’m in the unique position as a blogger who interacts with journalists, popular ‘A-list’ blogs, and PR firms who present new stories and I’ve observed a trend that Popular Blogs and Mainstream Media appear the same I first started this discussion on Friendfeed, and now … Continue readingHow Popular Blogs and Mainstream Media Appear The Same
A rather sad paradox, where fear has overtaken an opportunity to improve relationships with patients and clients. While this may not hold true for every pharmaceutical company, I recently met one who had banned it’s employees from monitoring blogs, social media and the online conversation. … Continue readingTroubled, Some Pharmaceuticals Turn a Blind Eye to the Blogosphere
