Video by Scholz and Friends, a German marketing agency. Link via Leslie Carothers who’s also on Twitter, ask her opinion about furniture. Interesting that I often find out about new interesting content from friends in Twitter or email, people send me ideas and links, wom … Continue readingVideo: Marketing Through the Decades
I just learned from Leverage’s Mike Walsh that Obama will receive a briefing from the top voted ideas that were submitted by the American people each evening see Change.Force.com (a play off . This method of keeping in direct communication by ‘listening’ to the citizens … Continue readingObama Crowdsources Daily Ideas with Citizen’s Briefing Book
Ill be up front, writing research is one of the hardest parts of the job for me, it’s an area I end up putting extra time in. Despite the extra effort I have to put in, looking back I’m very proud of my body of … Continue readingBody of Work: Community and Social Network Research
Over the last year I’ve been trained to make my points not just with opinion but with data, so I’ve done just that with this experiment. In a crowded market (esp if you’ve 100 competitors) having an at-par product isn’t enough. Strategic market will out … Continue readingThe Unrecognizable Taglines of the Community Platform Space
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Jan 15, 2009
After a recent discussion with the CMO of one of these vendors (I’ll tell you later who it is, newly minted CMO of Lithium Sanjay has revealed himself in the comments) we both were discussing the different taglines for the vendors in the wave, and … Continue readingQuiz: Can you Identify the Taglines of Community Platforms?
Dell’s Bob Pearson was right, a company’s corporate homepage is really Google.com As I was doing follow up research on some of the vendors in the community space, I was entering in some keyword searches on Google to find different product pages. Although a common … Continue readingThe Fight on Google’s Results Pages: Community Platforms
Research is always challenging, I’m required to stay objective, follow a consistent methodology, and inform the market who is strong and who’s not. Believe me, I’ve gotten my share of angry calls, emails, blogposts, comments, and conversations with brands and vendors as a result of … Continue readingHow we filtered 9 vendors out of 100 for the Community Platform Wave
A few months ago my colleague Josh Bernoff visited Walmart HQ and wrote how he believes the company is going to understand social –I was skeptical. Last night I had dinner with some of the Wal-Mart digital team invited by John Andrews, Emerging Media Sr. … Continue readingWalmart Turns the Corner with “Energizing”
I’ve returned to Twitter last week, after taking 20 days off, and I’m getting a lot of questions from people asking about the “outside world”. There’s a condition known by prisoners that get comfortable with conditions that return even after they are released, I’m sure … Continue reading20 days off from Twitter: A View From The Outside
