Back To Practice: Flying With The Altimeter Group

New technologies are emerging at a faster pace –yet companies lack an on-boarding process. Just a few years ago, fax, cell phones, email and the internet stormed into companies. Today, social technologies have caused many corporations to respond with a knee-jerk reaction, or shudder away in fear. Tomorrow, location aware devices, an increase in cloud computing, and augmented realities are quickly appearing on the horizon. What’s the trend? These emerging technologies are coming at an increased speed. With more changes coming, it’s painful for companies to quickly adopt without a strategy. As a result, modern companies need an on-boarding process for any emerging technology. We plan to be that guide for the world’s top brands to understand, experiment, and improve … Continue readingBack To Practice: Flying With The Altimeter Group

Guest Post: Finding Forrester’s Next Social Analyst

Jeremiah: Working at Forrester is a capstone in my career, it could also be for you. Charles Telep, Forrester’s talent recruiter is guest posting here at the Web Strategy blog to find my replacement. I fully endorse working at Forrester here for a plethora of reasons, here’s just a few: 1) Jump start your career, 2) Work with some of the world’s smartest people, 3) Get connected with nearly everyone in your industry, (lots of travel) 4) Learn trends and market movement 5) Great upside opportunities, pay, benefits, and culture. 6) Develop analytical, consulting, and speaking skills, 7) Learn what “4C2Q1S” means. 8: Drink fine French champagne! Here’s Charles’s Note To The Next Social Analyst: Greetings Strategists, My name is … Continue readingGuest Post: Finding Forrester’s Next Social Analyst

Thank you Forrester, a Grand Adventure!

Thank you Forrester!  When I announced I’d be joining Forrester nearly two years ago, I knew it would have been one of the best moves in my career. I certainly feel I was right. Being a Forrester Analyst is a top role to have in any industry, and one that I’ll bear proudly for the rest of my professional career. Working with the industry’s smartest minds in marketing, strategy, and social has been fantastic, the quality of my colleagues has always kept me learning.  During my tenure I’ve been given the opportunity to segment the crowded community platform market, identify spending trends in social, and forecast the future of the social web.  As one would expect, one of the greatest … Continue readingThank you Forrester, a Grand Adventure!

The Future of Facebook

Facebook continues to make a series of evolutionary moves in recent months, rather than react to the news, let’s take a holistic look at where the company is headed.   I’ve given my perspective to SFGate, now but want to dive into details here.  I’ll give my perspective, but as we’ve seen time and time before, the real value is the collective contributions in the comments.   Evolving to a platform –not just a social network Facebook isn’t a social network, it’s really a communications platform –in fact, when you look closely, it’s not unlike an operating system on the web.  Early innovations such as the instant messaging tool,then the applications platform that allowed 3rd party developers (called F8, correction: Just Facebook … Continue readingThe Future of Facebook

How To Kick Start A Community –an Ongoing List

One of the top 10 questions in social media marketing asked is “How do we kick start our community?”  This post aims at providing some resources for brands that are preparing their community strategy. The old adage of the field of dreams isn’t true -if you build it–they won’t neccesarily come. Brands must have a kick start plan to be successful with their community. Below, I’ll list out some practices I’ve heard from companies that have had successful communities, and I’d ask you chime in and add more ways, let’s get started, I’ll be as specific and actionable as possible. How to Kick Start A Community Create compelling content on a recurring basis. Brands sometimes create videos, podcasts, or stories … Continue readingHow To Kick Start A Community –an Ongoing List

Data Indicates Facebook Reaching Mainstream Visitor Rate (Compete, Alexa, Quantcast)

Facebook’s stats page indicate that they’ve 250mm uniques users, with 120mm unique visitors per day. I rarely believe numbers provided by vendors as they can easily be stretched so it’s important to compare third party data sources. Looking at just one source is never enough, but comparing trend lines across 3 multiple data sources really gives a greater view. The specific numbers themselves aren’t as important as the overall trend that all three are indicating: Facebook continues to grow in unique visitors from three separate data methods. Two of the data sources indicate Yahoo.com is slipping. Below Image: Alexa indicates Yahoo is trending down while Facebook trends upwards over last 2 years Below Image: Quantcast indicates Facebook’s on the rise … Continue readingData Indicates Facebook Reaching Mainstream Visitor Rate (Compete, Alexa, Quantcast)

As Media Brands Build Their Own Communities, They Must Evolve Their Business Model

Left: Several Press, Analysts, and Bloggers met with executives from Cisco and Warner using Telepresence from NY, SF, to San Jose. Cisco’s Eos (their community platform for media brands) landed an enterprise wide deal with Warner Music. Attendees included John Chambers, CEO of Cisco, Dan Scheinman who heads Eos, and Edgar Bronfman, CEO of Warner music and Michale Nash of Warner. Rather than focus on the details of the deal (you can read WSJ, Reuters, and GigaOm), I’m going to discuss what it means to the industry at large. [Media companies will adopt social technologies to respond to the Groundswell in social networks –yet to be successful, the change isn’t about technology –but instead, their business model] Media companies know … Continue readingAs Media Brands Build Their Own Communities, They Must Evolve Their Business Model

Podcast: Understand Facebook Connect for Business

Invest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities.  This podcast, hosted by Aaron Strout of Powered, was joined by the digital editor of AdWeek, Brian Morrissey and marketing blogger/consultant, Susan Getgood, and myself. You can also download the Mp3 file directly.  Get more details about the podcast from Aaron’s blog directly.  A few themes:  Social marketing is about getting your customers to talk to customers –not just a brand blasting to customers. Update: Here’s the example I mentioned about VW using FB to serve up contextual content, to learn more about this trend, read “The Future of the Social Web” which was Forrester’s top report in Q2 2009 and the … Continue readingPodcast: Understand Facebook Connect for Business

Web Strategy: How To Integrate Social Technologies with Virtual Events

I’ve participated in dozens of online and virtual events, including created my own, below is a playbook to think about virtual events as they intersect with the social web. While the scope of this article is focused on online virtual events, many of these tips can be used in real world events and the like. [To be successful, virtual –and real world events must have a strategy that integrates social technologies, before, during, and after] Traditional Online Events Vendors Recognize Impacts of Social My focus on social technologies continues to spread to many verticals, industries, and experience. Virtual events, where companies host attendees through a digital online experience, continue to captivate marketers.  It’s good for attendees, as they can experience … Continue readingWeb Strategy: How To Integrate Social Technologies with Virtual Events

Facebook Acquires Social Veterans in FriendFeed Deal

Update: CNN, Financial Times, NYT, and BusinessWeek captured my thoughts in their articles. Facebook makes a play and acquires Friendfeed, a sharing and aggregation tool that helps people find out what their friends are doing. Read Friendfeed’s announcement, and Facebook’s blog post. A few months ago the Facebook and Twitter deal fell apart, and Facebook knows it must open its community to the open web –not just behind a login in order to benefit from generating revenues through advertising and search advertising. This Friendfeed acquisition make sense as it’s primarily a buy of the talent and team –not so much the website itself. Why? This team of ex-googlers have roots in gmail and google maps, they know how to build scalable … Continue readingFacebook Acquires Social Veterans in FriendFeed Deal