How technology enables companies to connect with customers
This by no means represents all brands, but just some brands, perhaps those that are a bit more sophisticated. Last Friday I had a conversation with a manufacturing firm that had some relativily sophisticated questions about how they will prepare their plan around Twitter. This … Continue reading7 Questions Some Brands Are Asking About Twitter
Gotta have some fun, hope you had a good laugh at this ever relevant Twitter video. It’s rather on point, as I recently listed out what happens to Twitter as it gets mainstream attention (although it doesn’t have mainstream adoption). Here’s the first twitter video … Continue readingVideo: Twitter Gets Mainstream Attention
Video: see Get Glue’s demo reel, embedded above. Summary: Young startup Get Glue is the early steps of how every product and website will be social impacting recommendations and marketing. It ushers us into the early steps of the Era of Social Colonization, the third … Continue readingGet Glue Enters Into The Era of Social Colonization
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the … Continue readingWeekly Digest of the Social Networking Space: May 11, 2009
Most people consume media in a disposable method, despite the fact they want to own it. Interesting conversation on Twitter this weekend with my new friend HarryAllen, as I’m discussing how I consume my media, in this particular case I’m watching the final season of … Continue readingWhy Physical Media Is Archaic
Humans have a way of always experimenting with new systems to see how they can be monetized or streamlined –it’s a natural part of the web. A few months ago, I experimented with Magpie Twitter ads as an analyst, and quickly found the community revolted … Continue readingIt’s About Intent: Affiliate Links in Twitter
“How do I Keep Up? This is one of the most common questions I get from folks, or a variant: “Do you sleep?” or “Do you have a family?” I can answer succinctly: “I don’t, in shifts, and yes… I think.” I’ve dedicated my life … Continue readingKeeping up with the Social Web
Sometimes, in a recession, the best way to increase profitability is to fire your own customers. I’ve been hearing from a few vendors and agencies, that they’re letting go of their least wanted clients. Why? During a recession, vendors are focused on being efficient with … Continue readingFiring Your Clients –Even During a Recession
If you’re seeing this in your email subscriptions or feedreader, click on this link to access this post and see video. Thanks to Blake Cahill from Visible Technologies for spending 6 minutes to interview me on the highlights of the social web. I’m on heavy … Continue readingVideo: Highlevel of the Five Eras of the Future of the Social Web
Developing a social strategy is a lot like having a balanced diet. While the employees can learn from each other, additional external supplements must be introduced into the diet for a balanced meal. Unlike other tried and true mediums that are used to connect with … Continue readingHow Brands Balance Their Diet With Social Media Supplements
