How technology enables companies to connect with customers
I spent Sunday afternoon with my good friend Matt (he’s left a comment below), who’s a true internet marketer, and approaches social tools like that too, looking for direct and immediate returns. He was talking about how to generate direct revenue through a blog, and … Continue readingMonetizing a Blog: Two Schools of Thought
Soon, we should expect devices and appliances of all kinds to emit digital updates. Will it be signal or noise? It depends on your perspective. This “Ambient Status” is in which a non-living device or non-human beings compulsively create digital signals and updates. With technologies … Continue readingWhen Appliances, Pets, and Plants Start to Tweet
Each one of these could be meaty blog posts, but I don’t have the time, and I’d rather share them, I guess to some degree, Steve Rubel is right, there’s a need for something in between a tweet and a blog post. It was a … Continue readingJuly 31, 2009
Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown. This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a … Continue readingFrom Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles
Long time friend Jennifer Jones interviewed me at Forrester’s Foster City office in California, and I shared three practical recommendations for them to start doing. Listen in to the above short podcast embed, or download the file directly. Customers own your website and what you … Continue readingMarketing Voices: Three Recommendations for Marketing Leaders (11min)
In addition to constant listening and alerting to their market, brands should conduct an initial, then annual social media audit to be successful in their endeavors. Just as brands conduct audits of inventory, employees, and budgets on an often annual basis, they should also survey … Continue readingThe Importance of Social Media Audits
Those who are seeking social media careers need to remember to remember that social media technologies are secondary to meeting business and customer needs. I’ve been interviewing social media strategists at corporations or their bosses for my upcoming report on social skills needed in brands. … Continue readingUsage and Experience Doesn’t Equate to Social Expertise
It was so fun to live blog this event, something I rarely get to do now. I just love in taking all this information from the world’s largest brands, this is a raw capture. Read the live tweets #ISF09 here at the Internet Strategy Forum … Continue readingHow HP Integrates Digital and Social, Kathy Durham, VP Marketing
Summary: Yahoo’s new homepage is more like a feedreader and application platform for users to do more without leaving Yahoo.com. It’s a much needed update as Yahoo keeps up with the modern web, but think of it as evolution –not a revolution. Last week, a … Continue readingYahoo’s New HomePage Integrates Applications –and Dabbles with Social
Interns are an important part of the team, you’ll be more successful with them –but should not be the core business leader — supplement with seasoned business managers. I remember being a bright eyed intern during college at Silicon Valley’s premiere web startup Exodus Communication. … Continue readingHow to Use Interns In Your Social Programs
