How technology enables companies to connect with customers
I just asked my friends on Twitter what their first social network was (see their responses), and most gave a varying degree of responses of web based communities, a few claimed early BBS systems –I didn’t see anyone claim email. Most Get it Wrong: Facebook … Continue readingEmail: The First –and Largest– Social Network
Involving community and customers in providing feedback about your products isn’t the only way to innovate your company. In the future, especially around public facing jobs at companies, we should expect brands to involve the community in defining what those roles should be. If you’re … Continue readingWhen Communities Define Your Job Requirements
Update: July 6th, I added a 4th way, as I recently met a developer this weekend who showed me the scripts he created to quickly auto follow thousands of folks. Companies who don’t have iconic brands with millions of adoring fans, often have to resort … Continue readingBreakdown: 4 Ways Brands Are Earning –and Buying– Followers on Twitter
Facebook is undergoing pubescenct changes in the next few years –from a private pre-teen to a public facing member of society —that’s what I told USA Today. Facebook initially made it’s promise to be a private community, but realizes it must now be more public to compete … Continue readingFacebook’s Awkward Adolescence
Brands are pollinating the social web with easy-to-share features like Sharethis. As conversations splinter across the web, brands must prepare to aggregate those same conversations on their corporate website. As a result, the trusted conversations will centralize back on product pages. [Trusted conversations have fragmented … Continue readingAs Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate
Top Bloggers Spend Less Time Blogging I’ve noticed a gradual change in what we know as blogs when Scoble and Shel wrote the book on Naked Conversations. Both of them are now focused on micromedia: Shel has an upcoming book on Twitterville, and Scoble spends … Continue readingIs Blogging Evolving Into Life Streams?
I often get asked by brands: “How should we organize our company for social media?” or “Which roles do we need”, or “Which department is in charge”. So for our latest report (clients can access all the details) answers just that, it has data and graphs … Continue readingReport: Companies Should Organize For Social Media in a “Hub and Spoke” model
Remember early Jib Jab cartoons where you’d manually upload your own photo and that of your friends? Now, it’s much easier with just a few clicks to Facebook Connect. Last week, I had dinner with Chris Pan (linkedin, twitter), Head of Brand Solutions at Facebook, … Continue readingWhere Your Facebook Pictures and Friends are Featured, “Prototype Experience” Provides A Social, Contextual Video Trailer
I’m all smiles today, as I reflect on three years of blogging at web-strategist.com. Although I’ve been blogging about web strategy previously on Blogspot, Yahoo 360 for a few years prior, things really started to get serious when I launched this domain. Over the three … Continue readingThree Years
Things are moving very quickly now, in fact I was pleased to learn about these contextual ads from my new friend Cory O’Brien in SF yesterday. In my latest report “The Future of the Social Web” we pointed that in the near future we’ll start … Continue readingContextual Ads Based Off Social Network Profile: Twitter and Facebook
