How technology enables companies to connect with customers
What in the heck does “RSC10” standfor? Here’s some of the clever answers we saw on Twitter when I posed the question this weekend: “Royal Shakespeare Company“, “Random Social Convention 2010“, “Russian Syndicate Cosmodrome, 2010“, “10″ rubber scraper) http://bit.ly/cMq5vj“, “Real Time Social Collaboration” or my personal … Continue readingUpcoming Altimeter Conference: The Rise of Social Commerce
Net Promoter Score has served the industry very well as the standard in satisfaction intention, and can now be enhanced by adding explicit customer satisfaction data, influence and customer reviews already on the web. NPS, a Industry Standard Before the Social Web There’s no better … Continue readingEnhancing Net Promoter Score (NPS) with Total Social Customer Value (TSCV)
Although I posted the last version just 12 days ago, I saw quite a few submissions come in, and some major job changes. Mid year hiring? Summer fever? I don’t know, but it prompted me to post. I’ve been tracking moves in this industry on … Continue readingPeople on the Move in the Social Business Industry: June 18, 2010
Expect insurance and wellness companies to monitor social data, then reward –and penalize member actions. Companies Want Accurate Customer Data and Social Data Promises a Gold Mine In our recent research report on Social CRM, we studied how companies will use social data to amend … Continue readingHow Insurance Companies Will Influence Rates Based On Your Tweets: Social Insurance Rates
Guess what? For corporations, social media doesn’t scale. Below is my keynote presentation at the Ragan Cisco conference in the heart of silicon valley in San Jose today. I was asked to present, where I see the future of social business, and I believe that … Continue readingKeynote: Three Ways Business Must Scale With Social Technologies
After launching the research report ‘Social Marketing Analytics‘ (also embedded below), my co analyst (also from Forrester) John Lovett and I recorded this webinar yesterday that had over 800 registrants and 300+ attendees during the hour long presentation. In the spirit of ‘Open Research’ we … Continue readingSlides and Recording: Social Marketing Analytics Research Findings
We’re ten months in since I joined Altimeter Group, and we’re continuing to grow, nearly quadrupled from 4 to over 15 folks. I’ll give a brief update, with links to relevant resources. Recently, we’ve hired Susan Etlinger, our first consultant, who’s going to work closely … Continue readingUpdate: More Growth at Altimeter Group
The job changes continue, as the market continues to plow forward. Expect more senior level social strategist positions to get filled as social media becomes a mainstay in the integrated communications across multiple departments at companies. I’ve been tracking new hires in this space since … Continue readingPeople on the Move in the Social Business Industry: June 6, 2010
First, I need to set the context for this post, it’s mainly in regards to individuals in the workplace, not so much applicable to celebrities, musicians, or politicians. While anyone who blogs or actively tweets is creating a brand around their persona, there are two … Continue readingPersonal vs Career Brands, it’s all in the Mindset
Webinars an effective way to engage prospects Webinars are increasingly important to the online marketplace who doesn’t have time to attend a conference, peel away from the office, or wants to learn on their own time. In fact, webinars, webcasts, and teleconferences can also be … Continue readingHow To Successfully Produce A Webinar: Follow the “Ten P’s”
