How technology enables companies to connect with customers
Acquisition of ‘Powered’ Grows Social Software and Services Footprint in Enterprise Companies. Austin based Dachis Group, who has a war chest from Austin Ventures, has been on a buying spree and has pre-briefed me in their acquisition of Powered, a social and marketing platform with … Continue readingFirstTake: Dachis Group Clinches Powered, Threatening Incumbent Consulting Firms
Research Findings: While traditional agencies clinch up to $162,000 per client from beginner, experimental and formalized companies, yet when corporations become advanced, boutiques earn an average of $238,000 per brand. Expect traditional agencies to glean new skills or start M&A, and expect boutiques who have … Continue readingTrend: How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies
Last year was the first time we’ve recognized the folks on the front lines connecting with customers in a human way using online tools. It’s that time again this year, that on the fourth Monday of every January we recognize community managers. You can read … Continue readingSecond Annual Community Manager Appreciation Day: Jan 24th, 2011 (#CMAD)
Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months … Continue readingFramework: The Social Media ROI Pyramid
Research reveals corporations to focus on integration, staffing, advertising, and measurement in 2011. I’m sharing these slides as I take the stage for one of the few business focused tracks at the largest European internet conference, LeWeb (pic). The following slides are based on the … Continue readingSlides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote)
(Jeremiah: The following is a guest post by Mitch Canter who lead the web redesign for the version you’re reading. It’s been about two years since we’ve done a redesign and I’m due for a refresh (see how we involved you). But to be successful, … Continue readingWeb-Strategist.com – 3.0
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, … Continue readingPeople on the Move in the Social Business Industry: Nov 22, 2010
Last week, I closed off WOMMA 2010 as the closing keynote, and presented Altimeter’s recent research on the Career Path of the Corporate Social Strategist (read the report) to a few hundred folks. In the closing recommendations on slide 58, you’ll find six very specific … Continue readingSlides: Career Path of the Corporate Social Strategist (Keynote)
The full 27-page report is embedded below, if you can’t see it, please click directly to this blog post to access it. This Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media … Continue readingAltimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’
Altimeter Group is going to release a research paper on the Career Path of the Corporate Social Strategist, and this is subset data, sign up here to receive the upcoming report. These corporate social strategists (which I’ve segmented as companies with over 1000 employees) responded … Continue readingResearch: Most Companies Organize in “Hub and Spoke” Formation for Social Business
