Second Annual Community Manager Appreciation Day: Jan 24th, 2011 (#CMAD)

Last year was the first time we’ve recognized the folks on the front lines connecting with customers in a human way using online tools. It’s that time again this year, that on the fourth Monday of every January we recognize community managers. You can read about the first time we did this in 2010, thanking all those who are trying to make customer experiences online more human.

Interestingly, one CEO of a social media vendor teased me for starting this off last year, gently ribbing me “wow I have so many community managers, do I have to all give them raises?”, I replied, “It’s about appreciation, as we know they internally have to harbor a lot of emotional customers, endless work schedule, and are contacted from all types of accounts to help customers”.

It’s simple to do: On Community Manager Appreciation Day (Jan 24th, 2011), just send a genuine thank you to those (at your company, or someone who has helped you as a customer) that are working to make a difference in how companies build relationships with their customers.

Update: Citi’s Frank Eliason is behind this idea, Dell’s Bill Johnston, Heather Strout at the Farland Group, Alison a Community lead at Cisco, as well as Telligent, with interesting commentary actual community managers in this  Social Media Club interview.

Physical Events Around the World:

North America


Middle East



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Note: this started off with Boston kicking it off, where there are many community related companies, which quickly spread around the tech hot spots in NY, Austin, SF and then beyond.