How technology enables companies to connect with customers
Companies Who Start With Implementation Are At Risk. In a frantic hurry to catch up with customers, companies often jump into social media without having a plan, which is a classic “leap before you look” approach. Soon, they find they are unable to scale as … Continue readingProcess: A Pragmatic Approach to Social Business
I was fortunate to attend yet another Forbes exclusive CMO Summit in sunny Palm Beach Florida at the Breakers Resort. Last year in 2009, we heard from CMOs that they had plans to increase their spending in social media –and they were preparing for growth, … Continue readingBehind Closed Doors: CMOs planning to Accelerate Growth for 2011
Below is my research agenda (which includes my research team Christine Tran and Andrew Jones) for the customer strategy group here at Altimeter Group. I’ll cross post this from the ‘Research Tab‘ on the upper right of my blog. Research, A Subset of the Web … Continue readingMy Customer Strategy Research Agenda: 2011
Editorial Note: We’re working hard on getting this updated, please forgive me in advance if anyone is missing, I don’t mean to offend, and will update as quickly as possible from your comments. I tend to wait for submissions in comments or I ask strategists … Continue readingList of Corporate Social Strategists for 2011 (Buyer/Brand Side)
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, … Continue readingPeople on the Move in the Social Business Industry: Dec 27, 2010
That very bombastic question (is Facebook American Imperialism) was posed to me at the Social Media Club France Club which took place near LeWeb a few weeks ago. I was joined by my friend Paul Papadimitriou (Twitter), and we were hosted by Fabrice Epelboin (Twitter) … Continue readingVideo Debate: Is Facebook American Imperialism?
Acquisition of ‘Powered’ Grows Social Software and Services Footprint in Enterprise Companies. Austin based Dachis Group, who has a war chest from Austin Ventures, has been on a buying spree and has pre-briefed me in their acquisition of Powered, a social and marketing platform with … Continue readingFirstTake: Dachis Group Clinches Powered, Threatening Incumbent Consulting Firms
Research Findings: While traditional agencies clinch up to $162,000 per client from beginner, experimental and formalized companies, yet when corporations become advanced, boutiques earn an average of $238,000 per brand. Expect traditional agencies to glean new skills or start M&A, and expect boutiques who have … Continue readingTrend: How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies
Last year was the first time we’ve recognized the folks on the front lines connecting with customers in a human way using online tools. It’s that time again this year, that on the fourth Monday of every January we recognize community managers. You can read … Continue readingSecond Annual Community Manager Appreciation Day: Jan 24th, 2011 (#CMAD)
Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months … Continue readingFramework: The Social Media ROI Pyramid
