How technology enables companies to connect with customers
Definition: “Center of Excellence” This is a program deployed by companies trending in the advanced levels of social business maturity. The Social Media Center of Excellence (CoE) is a centralized program that provides resources, training, and strategy to a variety of business units that are … Continue readingProgram Plan: The Social Media Center of Excellence
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement … Continue readingPeople on the Move in the Social Business Industry: April 2, 2011
If you haven’t read our report on How Corporations Should Spend on Social Business, start there. This data is a segment of the research panel over 140 global national corporations with over 1000 employees, which we deem enterprise class corporations. [Predict the Future of Social … Continue readingData: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future)
I just updated the growing list of Corporate Social Strategists, you can take a look at these 280 professionals leading the charge at their corporation. For a few years now, I’ve been managing the list of Corporate Social Strategists at large corporations (over 1000 employees, … Continue readingContingent of Corporate Social Strategists Grows
The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement … Continue readingPeople on the Move in the Social Business Industry: March 18, 2011
Front and center industry analyst disclosures: Your trust is important to us, as such, we strive to disclose our client relationships, some which are listed in the following post, read Altimeter’s disclosures page. Research Summary: Growth in Vendors and Market Demand –Yet Space Is Immature … Continue readingThe State and Future of the Social Media Management System Space
I’m writing from a Jetblue flight from Austin back to Silly Valley, it’s a great chance for me reflect on what happened in the last few days at SXSW and sober up both from last night’s party and the excess of stimuli –they both require … Continue readingSXSW 2011: Great for Networking, But No Technology Breakthroughs
How do the biggest and most successful corporations spend on social business? We aimed to find out. These “wealthy” (which deemed by annual revenues) corporations spend comparatively more on customer facing social business efforts than most other corporations, yet the overall subtotal of spending is … Continue readingData: How Wealthy Corporations Spend On Social Business
We’re very pleased that Brian Solis joins the Altimeter Group as a Principle focused on business strategy, training, change management, metrics. Read Brian’s post, Flying to a Higher Altitude with Altimeter Group. I’ve known Brian in the social business (it wasn’t called that, backthen) space … Continue readingBrian Solis Joins Altimeter Group
Left: View of our spacious headquarters, The Hangar, in San Mateo. We’re poised and ready for more growth. To meet the demand of our clients and new clients, Altimeter Group is continuing to hire since we formed up a firm in August, 2009. We have … Continue readingAltimeter Group: We’re Growing
