How technology enables companies to connect with customers
How are today’s social media teams structured? Ever wonder who’s behind those corporate Twitter and Facebook accounts? Think there’s more to it than an intern just tweeting haphazardly? This data, in the below graphic, is compiled from Altimeter’s recent survey to 144 global national corporations … Continue readingData: Composition of a Corporate Social Media Team
For seasoned or budding community managers, investing in a solid foundation of learning through an education program and becoming certified is a good investment –yet don’t think classroom time is sufficient, as time and experience in the field is the most important. A Need for … Continue readingCommunity Management Education (and Certs) a Sound Investment –Yet Experience Trumps All
Mark you Calendars now that Community Manager Appreciation Day is coming this Jan, please salute your community professionals. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I … Continue readingPeople on the Move in the Social Business Industry, Dec 18, 2011
This Monday, I’ll have spent five years on the microblogging service Twitter. Exactly how much of a commitment is that? Let’s do some crude math: starting with the baseline of 30,000 published tweets, (about 13 a day), I estimate this to be equivalent to writing … Continue readingWitnessing Half a Decade on Twitter
I’m thrilled to return as a keynote speaker at LeWeb for the third time in a row. While I’ve shared these same findings on social business at conferences in the US, I’m pleased to finally present in EMEA. We found that despite companies running to … Continue readingSlides & Video: Climb the Social Business Hierarchy of Needs (LeWeb Keynote, 2011)
Industry Note: On a not so surprising note, Facebook continues to expand and will be hiring thousands of employees in locations such as NYC, Seattle, and likely in their new Austin location with the acq of Gowalla this past week. This growth of talent will … Continue readingPeople on the Move in the Social Business Industry, Dec 6, 2011
Left image: Melanie Notkin, in middle, evangelist for Savvy Aunts, at her book launch in Manhattan NYC. Sex in the City in real life? Professional working woman climbing the corporate ladder? Married women entrepreneurs holding their own? Yes to all. I so often hear from … Continue readingNot Just Moms: Untapped Opportunity for Brands, meet the ‘Savvy Auntie’ aka PANKs
Below, you can access a video of me presenting the highlights of my latest research on social business maturity. Above: Click image to access video. Thanks to Jonathan Gourlay of Search Content Management for interviewing me after my keynote at KMWorld in DC, discussing our … Continue readingVideo Interview: The Hierarchy of Social Business Maturity
Traditional Communications Disrupted: Bigger, Faster, Riskier. The rise of social technologies over the last few years has impacted the corporate communications department the first and often most severe. From angry bloggers to ratings and reviews these departments were some of the first to respond, and … Continue readingCorporate Communications, Disrupted, Yet More Important Than Ever Before
While I’m comitted about tracking the roles in the social business space, earlier last week, I asserted that if the Corporate Social Strategist does their role well, it goes away, it drew quite a bit of dialog. The hires in the social business space continue … Continue readingPeople on the Move in the Social Business Industry, Nov 20, 2011
