How technology enables companies to connect with customers
In business schools, we were force fed many comprehensive, yet meaningless definitions of marketing –and were then forced to recite, write, and regurgitate it. Two days ago, Chris Kenton asked the community roundtable for their definition of marketing, I coughed up mine: [Marketing is the … Continue readingA Definition of Marketing in Nine Words
Many companies and individuals using social media are struggling with the balance of supporting one’s employer, while maintaining their individuality online through blogs, social networks, and whatever comes next. Research indicates that the adoption of social media tools is here, and will continue to normalize, … Continue readingThe Social Media Rift between Employees and Companies
Something that I didn’t disclose in public, that my research on Community Managers (that I published yesterday) serves two purposes, Forrester is seeking a Community Manager at our Cambridge Mass HQ. I contributed the basics to this job description, which as modified by the hiring … Continue readingForrester to hire a Community Manager, will you apply?
We shouldn’t be surprised that Social Media Strategists know how to share. Forrester was pleased to host the Online Community Roundtable, you can continue the discussion in the Facebook Group. (Update: I uploaded this video with the Flip Camera, man it’s easy capture, edit and … Continue readingSocial Media Discussions at the Online Community Roundtable
Yesterday, David Churbuck dinged me for writing for novices, and also suggested I wasn’t near the trenches. I could have fired back, but that would have been foolish, looking at his profile, I realized he knew what he was talking about. Instead, I left a … Continue readingGuest Post: Lenovo’s Web Strategist David Churbuck “Corporate Blogging 201 The Risks of NQA Blog Service”
I’m talking to more and more clients who are starting to budget for social media programs, this also includes hiring the right kind of people. As you know, I hail from Hitachi Data Systems (2003-2006) as the Online Community Manager, I know the role, and … Continue readingForrester Report: How to Staff for Social Computing; The Social Computing Strategist & the Community Manager
Image: View a screenshot from my Facebook profile At one time, I added many apps to experiment, but I’ll have to admit, very few I use on a regular basis. I often discuss in my presentations that our research indicates that many folks use social … Continue readingMy Facebook Profile is a “Junkyard”
Before you invest time and money in a widget strategy, you better know the challenges. This applies to VCs, Web Strategists, Developers, and even Social network companies An Objective View In this blog, I strive to provide a balanced viewpoint of both the benefits and … Continue readingThe Many Challenges of Widgets
I’m pretty confident that there is a wide range of social media sophistication of the Web Strategy Blog readers. I get questions that are very novice, but those that are very advanced tell me they’re still learning something once in a while. The same is … Continue readingSophistication May Vary (Am I boring you?)
