How technology enables companies to connect with customers
Above: The Social Technographics of Voters, read Josh Bernoff’s Analysis which further segments the behaviors of McCain vs Obama supportersa In this post, I’m going to make some observations from my network, but my only caveat is, this is not representative of the whole tech … Continue readingSocial Marketing from Democrats and Republicans
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: Sept 3, 2008
With nearly every tech blogger pontificating on the cartoon, firefox vs IE vs chrome, or expressing love for the ‘cloud’, only a few folks are thinking about the long term implications to Google’s new browser called ‘Chrome’. Harry McCracken does some forward thinking and raises … Continue readingThinking Long Term: Google’s New Browser ‘Chrome’
We’re all social creatures, and we thrive on the interactions of others, in fact, these interactions are the primary drivers for troublemakers in communities. I’ve read stories about how babies that are given all the proper medical attention, food, shelter to deem them ‘healthy’ whither … Continue readingSocial Punishment: The “Bozo” Feature
I’m often asked by companies and indiividuals on what they can do to stand out. Here’s what I’ve learned… but don’t just take my word for it, add your own tips in the comments. The problem: There are so many brands now, in fact with … Continue readingHow to Get Noticed
Above Photo (Click to view notes): The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Peter Burris, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings.) The last time I participated in an … Continue readingMashing the Forrester and Jupiter Social Technologies Research teams
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: August 27, 2008
I’m currently doing an intensive 3 month research project on the topic of Community Platforms, and it’s become very clear that by talking to many of the 27 brands, 9 vendors, and leaning on forecast data where many decisions are currently being made to purchase … Continue readingCommunity Platforms: Here Comes The CIO
One of the ways I tell companies how they can best serve their market is to be transparent on how they build products. By doing so, it helps folks not only understand, but appreciate the level of effort that goes into creating a service or … Continue readingStatus: Forrester Wave Report for Community Platforms, Data Collection (Part 2/4)
Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year. A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook, below are the findings, … Continue readingWhat Facebook’s New ‘Engagement Advertising’ Means to Brands
