Category: Web Industry

Categories: Web Industry, Web Team, Web Theory Posted on

List of Full Time Social Media Professionals Grows

When I first started this list, there were about 8 names on it, just about every day, I continue to add more names, and I’ve thus had to segment the list out by verticals. What is this list? It’s a list of full time social media professionals at Enterprise size companies. As noted in my recent research report, there are two main roles that are appearing, the social computing/media strategist (I count 54 folks on my list), and the community manager (I count 47 folks). When I wrote the report it was focused on interactive marketers, so it didn’t include an R&D viewpoint, as such, I’ve now added a third category to the list of product managers that create social … Continue readingList of Full Time Social Media Professionals Grows

Categories: On the move, Web Industry Posted on

People on the Move in the Social Media Industry: July 7, 2008

I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Shannon B takes the helm as the Community Manager at Zeer.com a grocery review community Mzinga gets Rachel Happe, who will lead up a strategic consulting group. Rachel hails as a former IDC analyst covering the space, I look forward to learning more about her new program. Bryan Person joins White Label Social Network LiveWorld as a social media evangelist. A great fit for both of them, wishing them both the best. I expect to see Bryan closer to the conversation I take in, as I cover this space. This one is … Continue readingPeople on the Move in the Social Media Industry: July 7, 2008

Categories: Community Marketing, Content Management System, Enterprise Web, Social CMS, Social Media, Web Industry Posted on

Social Software: Here Come The CMS Vendors

I’m in the unique position that I get to speak to enterprise brands, white label vendors, and now CMS vendors on a regular basis, here’s what I’m seeing: It’s now quarter 3, and I start research on the big report, the Forrester Wave (learn about the reports) on the Community Platforms (White Label Social Networks) the Vendor Catalog of this space will be published for clients in the coming days. The process, which has been completed for many other markets, is detailed, granular, and will take me over 10 weeks to complete. The results will yield a report that indicate the strength and weaknesses of those vendors for enterprise class interactive marketers. [Trend watch: Enterprise CMS Vendors to enter the … Continue readingSocial Software: Here Come The CMS Vendors

Categories: Enterprise Web, Social Media, Web Industry Posted on

Gen Y Enter Stage Left, Baby Boomers Exit Stage Right

Been a busy week, I was in L.A. (twice) helped many clients, and now am off to NYC today on Sunday in preparation for tomorrow’s Forrester Finance Forum. Aside from the hectic schedule, there are two major changes in my life: 1) My kid sister enters the workpace, 2) My parents contemplate retirement. Me? I’m in the middle, “Jeremiah-in-the-middle” as a young Gen Xer, experiencing it all unfold. Gen Y Enter Stage Left Last weekend, my kid sister (yes, the one who said she only uses email to communicate with old people like me) has graduated from college. 10 years my junior, she starts her first full time job in San Francisco. Already armed with a network connected to her … Continue readingGen Y Enter Stage Left, Baby Boomers Exit Stage Right

Categories: On the move, Web Industry Posted on

People on the Move in the Social Media Industry: June 10th, 2008

I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Mike Street has joined Zezza Network as the Director of Social Media Marketing. Working on adding social media interactions across all accounts and mainly working on Jim Beam’s, “The Stuff Inside” campaign. Jason Falls has recently assisted with the hiring of a new social media expert, interesting story. Tom Raftery to join RedMonk to focus on Green issues as an analyst, congrats! Dave Fleet has accepted a position with Thornley Fallis Communications (social media and PR) as a Senior Consultant, working out of their Toronto office. How to Connect with others: Submit … Continue readingPeople on the Move in the Social Media Industry: June 10th, 2008

Categories: Career, Web Industry, Web Team Posted on

What I learned meeting the Executive Recruiter: Natives, Immigrants and VPs of Marketing in Social Media

Just got back from meeting with an executive recruiter, no, I’m not planning on leaving Forrester, I was helping a friend, as well as doing some research about social media skillsets. You see this recruiter (he’s left a comment, and his name is Matt Raggio, you can reach him on his website) finds executive talent for social media startups here in Silicon Valley. He’s well connected to the VC community, and knows when leadership teams need to be built out. See the challenge for many companies right now is that social media is a very important aspect of marketing, especially if your company is selling soical media products, services, or software. While the traditional forms of marketing don’t go away … Continue readingWhat I learned meeting the Executive Recruiter: Natives, Immigrants and VPs of Marketing in Social Media

Categories: Social Media, Web Industry Posted on

Before you hire those Social Media Services

Social Media, an in demand service, spurs traditional vendor offerings There are more and more advertising, interactive firms, search engine marketing firms that are starting to offer social media services, but be warned: before you buy, do your homework and check out if they are walking the talk. [Many traditional marketing service agencies are now offering social media services, often as a bundled service. But before you buy, do your homework and do a thorough background check] A few years ago, I was developing and evangelizing the social media program at a large company. I was a full time employee, and was a low level web marketing manager. We started to kick off the CIO blogs, and the advertising agency … Continue readingBefore you hire those Social Media Services

Categories: On the move, Social Media, Web Industry, Web Team Posted on

People on the Move in the Social Media Industry: May 18th, 2008

I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: SF based Adam Metz has become a partner at theMIX, leaving Launchsquad. The company does social web strategy consulting, business development and public relations for a varied set of clients Kristen Taylor started a new position as the Online Community Manager for the Knight Foundation (who funds online journalism and community); previously, she was the Associate Director of Online Content and Social Media for PBS. Antonio Salgado Leiner of Mexico is excited to be new media and social media manager to social computing director at NeoSocial Media. Congrats to Jackie Danici who … Continue readingPeople on the Move in the Social Media Industry: May 18th, 2008

Categories: Career, Web Industry, Web Strategy, Web Team Posted on

What is a Web Strategist?

My long time friend Martin McKeay (Network Security A-Lister) asked a curious question when I tweeted about Len Devanna, EMC’s Web Strategist. Martin asks: “I saw your tweet about EMC, saw that Len’s role is Director of Web Strategy. Better question would be what does that really mean?” What is a Web Strategist? Definition: The web strategist is responsible for the long term planning and ongoing programs for a website, at least one exists at every corporation. Scope: A web strategist (this isn’t just a term I made up for my blog) is a REAL job title typically found in large corporations where the web is a necessary communication channel, or a title used by internet consultants who provide high … Continue readingWhat is a Web Strategist?

Categories: Career, Web Industry, Web Team Posted on

Six Career Tips

Lately, a few friends of mine are making some moves in their careers, they asked me for my advice, so I decided to give them my observations. I’ll probably refer people to this post, I often use this blog to save me time. One caveat, my experience is within corporate, so if you’re of the entrepreneurial spirit, I don’t have as much insight. Six Career Tips To Help You Grow Learn something new every day When I was a lowly intern right out of college doing grunt work IT application clean up and light UI design, I asked harassed, my dear colleagues to teach me something every single day. They thought I was bright-eyed, cute, and naive and I ended … Continue readingSix Career Tips