I’m wrapping up my report on “How companies should organize for social media” in a few weeks, and collaborating on a report with Zach Hofer-Shall (a digital device aficionado) on a “Comprehensive community checklist” and am going to start work on a research report exploring … Continue readingSeeking Case Studies of How Brands Reach Gen X Using Social Media
You’ve heard of demographics (who people are) and psychographics (what they care about) but now, you must be aware of technographics (how people use technologies) Forrester is known for it’s success with our consumer social technographics, how buyers use social media in their lives. Just … Continue readingData: B2B Buyers and Technology Decision Makers use Social Technologies
Despite’s Wired’s opinion piece that blogging is waning (they cite no data), perhaps some of the most important data for this year is this recently released Social Technographic Data from colleague Josh Bernoff showing an increase in adoption in United States of Social Technographics from … Continue reading2007 to 2008 Social Technographic Data Indicates Increase In Adoption
I had a great time on Mario Armstrong’s Digital Spin Radio (NPR Affiliate) which was joined by KickApp’s Michael Chin (who has a cool accent). He saw my post on Social Marketing from Democrats and Republicans, which kick started this conversation. Also, McCain has launched … Continue readingRadio: Politicians Using Social Networks
Above: The Social Technographics of Voters, read Josh Bernoff’s Analysis which further segments the behaviors of McCain vs Obama supportersa In this post, I’m going to make some observations from my network, but my only caveat is, this is not representative of the whole tech … Continue readingSocial Marketing from Democrats and Republicans
I’m here in SF at the F8 developer conference sponsored by Facebook. While the primary thrust of F8 Facebook announcements was for developers, I mentally translate what this means for web strategists at brands at Fortune 5000s. One key announcement is Facebook Connect which allows … Continue readingWhat ‘Facebook Connect’ Means for Corporate Websites
(Part 1 in a 3 part series) Although it’s Sunday, I’m up early reviewing the data that Andres R, (one of our consultants) and I will be presenting to a client. It’s my first official project that I’m delivering and it’s a real learning experience. … Continue readingUp Close and Personal with Technographic Data
I wish I had this data when I was launching social media at Hitachi, sadly, I focused on tools first, rather than first focusing on how people used technology. Forrester has a lot of data, I learned in new hire training that we deploy the … Continue readingYou can now access Forrester Technographic Data
