I’m here in SF at the F8 developer conference sponsored by Facebook. While the primary thrust of F8 Facebook announcements was for developers, I mentally translate what this means for web strategists at brands at Fortune 5000s. One key announcement is Facebook Connect which allows … Continue readingWhat ‘Facebook Connect’ Means for Corporate Websites
If you work at an interactive agency or at a brand that’s interested in marketing at social networks, this post is for you. Agencies and Brands unsure what to do I can see the deal now, and I’m sure many of you have been in … Continue readingWhy Social Network Marketing Misses Out: Playing Solitaire at a Party
I saw an interesting tweet from Mark Krupinski, a Community Manager at Rasmussen College, that really deserves it’s own post: [“…When you hire someone,…you ‘hire’ his or her network…” -Mark Krupinski] While this is certainly true in sales and recruiting (professional networkers), how does it … Continue readingThe Intangible Risk and Opportunity: Your Network
Photo from Nancyscola It’s amusing to see how many brands are getting on the “Social Network” bandwagon, this time with Staples selling “Social Networking Cards“. I first learned about this from fellow analyst Julie Katz who is equally perplexed as I was. Essentially (if you … Continue readingBuzzword Heaven: Social Networks
It’s true, most social network marketing isn’t being done effectively, why? Many brands (and their agencies) are deploying “interactive marketing” (user to website) experience rather than relying on the tools of social networks “social marketing” (member to member). As a result, many brands are wasting … Continue readingForrester Report: Best And Worst Of Social Network Marketing, 2008
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: July 16, 2008
If you’re a white label social network vendor, you’re likely getting many new clients at corporations that have special pricing needs, let’s discuss this scenario. Yesterday, I spoke to a white label social network who had some challenges pricing their product for their corporate clients. … Continue readingCommunity Platform Pricing for New Clients
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: July 9, 2008
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: July 2, 2008
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, … Continue readingWeekly Digest of the Social Networking Space: June 25, 2008
