Last night, Altimeter hosted a first in many public roundtables on disruptive technologies. Twenty highly engaged folks that ranged form skeptics, brands, gamification vendor provider (Empire Avenue, Badgeville, Zynga, Gigya) to players of these games. The 1.5 hour discussion discussed how these platforms work, explored … Continue readingEvent Rollup: Gamification Discussion At Altimeter Roundtable
Web Strategists, I wanted to thank you all for being so involved in the comments, reading, and sharing the Web Strategy blog over the past years. As you often hear me discuss how orginizations must involve their own customers and marketplace involved in their feedback … Continue readingWeb Strategy Redesign: Your Feedback Wanted
I had the honor of appearing on the famed tech channel ForeCast on This Week in Tech,, affectionally known as (TWiT), spurred from Leo Leporte. While I’ll keep it brief, you can check out the hour long show, where I streamed live from our office … Continue readingVideo: Future of The Web, Devices, Culture. On This Week on Tech (TWiT)
Despite that 2011 is the year of integration, I strongly argue that companies that blindly link away to Facebook and Twitter from their corporate homepages are doing themselves a disfavor. Companies that link away, are sending away their decade of hard earned investments getting customers … Continue readingWebinar Recording: How to Integrate Social Into Your Website
The one liner: Empire Avenue is Farmville for Social Media. Gaming: A Native Behavior to the Social Web Remember, gaming is nothing new to social media, from influencing the most popular Digg users, to Twitteratti, top contributors at Techmeme, or brands with the most Fans … Continue readingEmpire Avenue Provides Social Gaming Opportunities –and Challenges– for Brands
Corporations must invest in at least five types of Social Media training for the corporation, they include: training for executives, for the core team “Center of Excellence”, for business units, for rank and file employees and often for partners. Our research has indicated that 37% of … Continue readingProgram Plan: Developing a Social Media Learning Program at Your Company
How should companies prioritize their social business efforts? That’s the very question we’ve been asked to tackle at today’s conference at Bazaarvoice’s Social Commerce Summit (live stream) here in Austin, Texas. This room of 600 web strategists and social strategists (on brand side) are making … Continue readingSlides: Invest in Scalable Social Business Programs (Keynote)
Definition: “Center of Excellence” This is a program deployed by companies trending in the advanced levels of social business maturity. The Social Media Center of Excellence (CoE) is a centralized program that provides resources, training, and strategy to a variety of business units that are … Continue readingProgram Plan: The Social Media Center of Excellence
If you haven’t read our report on How Corporations Should Spend on Social Business, start there. This data is a segment of the research panel over 140 global national corporations with over 1000 employees, which we deem enterprise class corporations. [Predict the Future of Social … Continue readingData: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future)
I just updated the growing list of Corporate Social Strategists, you can take a look at these 280 professionals leading the charge at their corporation. For a few years now, I’ve been managing the list of Corporate Social Strategists at large corporations (over 1000 employees, … Continue readingContingent of Corporate Social Strategists Grows
