Just 6 quarters in and this space continues to heat up with nearly 30 vendors. We’ve done over four due diligence calls with VCs in this space in last 30 days, and Altimeter are helping a couple of brands short list their vendors for RFP … Continue readingMatrix: Challenges and Opportunities Abound for Social Media Management Systems
Google+ A Solid Start, Yet Still Not Compelling for Mainstream Adoption. I spent nearly the entire weekend playing with Google+ (here’s my profile), and even was using Google’s Android Honeycomb operating system on a Galaxy Tab to see how well it integrates. So far, I’m … Continue readingSWOT: Five Ways Google+ Can Become Mainstream
The Internet Continues to Shift Power to People –Away from Institutions. Four years ago, I had the fortune of meeting with one of the god fathers of the internet industry, esteemed Doc Searls you may know his contributions to the book The Cluetrain Manifesto. Doc … Continue readingVRM Systems Put Power in Hands of Buyers –Disrupting Sellers
Up front disclosure: Altimeter believes in fostering trust with the market, and we disclose who our clients are, providing they agree. Some of the vendors listed below are clients. Summary: Nascent Market Appears Similar, Confusing Buyers Overall, the Social Media Management System (SMMS) space lacks … Continue readingSocial Media Management System (SMMS) Lack Differentiation in Positioning, Confusing Market
Community Standards: A Comparison of Facebook vs. Google+ http://www.thisblogrules.com/2011/06/facebook-vs-google-its-on-infographic.html Compare features
Corporate Social Media jobs are Surprisingly Frustrating If you’re a corporate social strategist today, or aspiring to be on in the future, chances are you’ve read our report on the Career Path of the Corporate Social Strategist. While many are infatuated in this seemingly glorified … Continue readingScorecard: How to Interview your Future Employer for the Corporate Social Strategist Position
Finally, after many mis-starts and social media product debacles, Google gets their social networking offering down right. The downside is, there’s no reason to call this a “Plus”, it’s just catchup. Google has learned from failed attempts Historically, Google has been complacent when it goes … Continue readingFirst Take: Google+ Gets Features Right –But Offers No Reason to Leave Facebook
How should a modern organization factor in mobile devices and social technologies into their learning programs? That’s the exact question the Altimeter Group was posed with to answer for the mLearnCon 2011 conference today in San Jose. In fact, we found that there’s six distinct … Continue readingSlides: Developing a Learning Strategy for Mobile and Social (Keynote)
Above: Click image to download the Webinar Checklist Sheet on Slideshare. Webinars continue to be an important way companies connect to customers for education, marketing, sales, and customer support purposes. Yet most companies relegate these tasks to junior staff at the last minute, forgetting a … Continue readingDetailed Guide for Download: How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference (The Ten P’s)
Last week, I had the honor of keynoting the Mobile Marketing Strategies Summit in San Francisco, to provide a strategic perspective of how mobile –and social technologies work together for today’s top brands. Sadly, we found that most companies are developing mobile tactics. That’s right, … Continue readingKeynote: How to Develop a Mobile Strategy (Video and Slides)
