Two weeks ago I crossed the one year mark as an industry analyst, in retrospect, I approach the role differently than others before me. Recently, Forrester published a report signaling evolution to the Connected Agency, and states that agencies of yesteryear will evolve from ‘pushing’ … Continue readingThe 7 Tenets of the Connected Analyst
Left Image: The panel: Dick Costolo from Google, Paula Drum from H&R Block, Chris George from MySpace, and Tom Arrix of Facebook. See more pics on Picassa. Did you know that Google has a social media team intent on reaching brands and agencies? I didn’t … Continue readingGoogle’s Social Media Team Reaches to Agencies (and hosts Facebook, MySpace, and H&R Block)
Left Image: I was stunned by the diversity and co-existence of thousands of species at this tropical reef exhibit Change is coming, whether you like it or not. Jive software, a company I formerly cover slashed 1/3rd of it’s workforce (see update below), likely in … Continue readingAdapting to Change on the Reef
Most of my readers are interactive marketing professionals, they are experimenting, using, or living in the social media world –for some, it’s part of their very being and defines them professionally, and personally. Social Media (which has gained popularity in the last few years) has … Continue readingFour Social Media Questions You Must Answer During an Economic Downturn
I’m sitting in Union Square SF on a Saturday night at Starbucks getting some additional analysis completed on the Wave report, which should be publishing in a few weeks. I can’t but help think about some trends that I’ve been hearing from multiple people. On … Continue readingWhat’s after the Social Web?
UPDATE: McCain has committed to join. Why: Why let the media pundits and political analysts have all the fun? You can now be an armchair critic, all you need is a twitter account, a TV, and internet access. [On the first Presidential Debate on Sept … Continue readingTwitter Presidential Debates: Sept 26
For the last few months, er years, Microsoft has been getting their assets handed to them as Apple tears into their brand with the “PC vs Mac” clever ads. Microsoft has launched a new campaign with at least two phases, the first one showing Seinfeld … Continue readingHow Microsoft Can Win The PC/Mac Campaign
As of yesterday, Gartner analysts are now able to blog about topics related to their industry, judging by their posts, this looks like an internal battle they were finally able to win, fantastic news. In light of their upcoming Web Innovation Summit (see the official … Continue readingWelcome Gartner Analyst Blogs
The search box circumvents the address bar After playing with Google’s Chrome browser for the last few days, I noticed the “Address” bar, which is just called a “Omnibox” (corrected from just “box” via comments) is really a search field. Anything entered into it will … Continue readingURLs will be an Anachronism
Above: The Social Technographics of Voters, read Josh Bernoff’s Analysis which further segments the behaviors of McCain vs Obama supportersa In this post, I’m going to make some observations from my network, but my only caveat is, this is not representative of the whole tech … Continue readingSocial Marketing from Democrats and Republicans
