Companies approach social in one of two ways: The first way, companies experiment with little order or goals, the second way, companies have clear goals and intend to invest in a deeper relationship. 1) Shotgun: Toyota’s Yaris Campaign Spreads Chances While experimentation is always important, … Continue readingTwo Approaches: Shotgun vs Laser
Bold Strategy Bolsters Users, Developers, and Brands In a recent meeting at Facebook HQ, I was pleasantly surprised to find that Facebook is opening its doors to share roadmaps, data, and it’s experience. This strategy shifts attention towards Facebook.com as a sole destination, and towards … Continue readingHow Facebook’s Open Strategy Shifts The Roadmap for Corporate Marketing and Support
Currently, search results serve up content that is popular –but not necessarily content that is accurate or relevant to your needs. With Google’s Social Search feature, it will serve up results based on a users’ specific contact list, here’s how it works: Using the recently … Continue readingQuicktake: The Impacts Of Google’s Social Search
Your Boss May Own Your Facebook Wall Posts Both employers and employees may be surprised to find that employee created blog posts, YouTube, LinkedIn profiles, Facebook profiles, and even tweets may be owned by companies. Yes, even those personal pictures you took last Friday with … Continue readingYour Company May Own Your Tweets, Pokes, and YouTube Videos
This post was collaboratively written on a wiki by Charlene Li, (cross posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that … Continue readingSocial Search: Customers Influence Search Results Over Brands
Local Businesses Can Benefit From Mobile Social Networks The nearly mainstream social web is now evolving and graduating to mobile devices. This emerging space of mobile-based social networks are empowering customers to find the best venues and prices, and offering savvy companies unique ways to … Continue readingHow Local Businesses Can Benefit From Mobile Social Networks
Whether you’re a professional speaker, company representative, or panelist at a conference, you must develop a social strategy during your speaking. The Audience Continues To Gain Power Over Speakers A few years ago, the first major eruption occurred from the audience hijacking the attention at … Continue readingHow Speakers Should Integrate Social Into Their Presentation
Corporations continue to get blindsided by social media –which of course, is just a representation of underlying customer or product issues that should be fixed. Companies respond in three ways: 1) Ignore it and do nothing at their own peril, 2) Are responsive but not … Continue readingDamage Control: Social Media Reversals
Having just returned from vacation, (hence the break from blogging) I had the distinct pleasure of keynoting Silicon Valley AMA last night at Cisco’s Telepresence suites in Santa Clara. In my opening keynote, I had a specific message to marketing leaders in the valley to … Continue readingCompanies Must Plan Holistically For Social –Beyond Marketing
Yesterday, Google announced “SideWiki” a new feature of the Firefox and IE browsers (Chrome to come soon) that allows anyone to contribute comments about any webpage –including this one. The impacts are far reaching, now every web page on the internet is social and can … Continue readingGoogle’s SideWiki Shifts Power To Consumers –Away From Corporate Websites
