Blogging Strategy Extending Your Voice To The World View more presentations from Jeremiah Owyang. The purpose of this post is two-fold: 1) To share my keynote presentation about blogging strategy, 2) Help connect the Arabic bloggers with my Western business readers and community. I’m in … Continue readingMeet the Arabic Blogosphere: Read The Comment Section
Social CRM: A Growing Segment Yesterday’s post on Social CRM vendors not walking-the-talk raised awareness of this nascent space. However, not everyone was thrilled with the effort, as CTO John Moore gave us an A for effort but a C- for results, and Kim Kobza, the … Continue readingList of Companies Providing Social CRM Offerings
I first posted this on the Destination CRM blog, thanks to Josh Weinberger @kitson. Update: The below is a partial view of the industry, do see this larger index of Social CRM vendors. Surveying the Social CRM Industry Business partner Ray Wang (focused on enterprise … Continue readingFinding: Social CRM Vendors Don’t Walk The Talk
Things started slow I remember when people would go to conferences, take notes, then share them a few hours or days later. Then in 2005-2006 I noticed people started to live blog sessions, anxious readers would refresh as the page was updated in real time … Continue readingWhen Real Time Is *Not* Fast Enough: The Intention Web
I was briefed as an analyst by Adam Nash, LinkedIn’s Vice President, Search & Platform Products to learn about today’s announcement around opening their network as a platform. Announcement: Access LinkedIn Data From Other Locations Using The LinkedIn Platform Starting today, developers worldwide can integrate LinkedIn … Continue readingFirstTake: Extend LinkedIn’s Community To Your Website
Forbes CMO Network, An Insightful Resource For Marketing Leaders I’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet business goals. At a more detailed level, this … Continue readingSocial Technology Impacts Every Customer Touchpoint
At the Altimeter Group, I cover Customer Strategy, which encompasses not only marketing, but also support, expect our discussion to grow as social technologies impact the whole enterprise. The Social Support movement is afoot (see opportunities), and more companies will be connecting existing marketing and … Continue readingMatrix: The Four Social Support Strategies
Most people miss out on life because they don’t have a strategy around personal goals. Most Lack a Personal Goal Strategy Let me lay out some the observations I’ve noticed from some of the smartest folks I’ve watched achieve success in their lives. Often they … Continue readingPersonal Goals and #OperationBluewater
Many companies are entering the social/green/community space, with hopes of impressing customers, yet despite their best intentions, they could come across as inauthentic, and be damaging their own brand. Companies should first take a self-assessment of their brand to see if they’re ready before they … Continue readingIs Your Company Trusted or Do You Have a Digital Comb Over?
As Social Customers Become More Empowered, Organizations Must Have A Listening Strategy As we approach 2010 planning companies need a strategy around listening. Sadly, most companies, and their agency partners don’t know why to listen or how. As a result, they must identify which stage … Continue readingEvolution: The Eight Stages Of Listening
