JESS3 / The State of The Internet from Jesse Thomas on Vimeo. Numbers are powerful, but only if they provide context to the changes in our life. This above embedded video (if you don’t see it, click here to the blog post) has been created … Continue readingA Sense of Scale: Social Networking By The Numbers (Video)
Yesterday, we had the second in a three part webinar series about social strategy. The first, which you should listen to, focuses on understanding customers though socialgraphics. The following slides and recorded webinar (a bit faint, so be sure turn it up) are intended to … Continue readingDeveloping a Social Strategy: Slides and Webinar Recording –Share It
I’m here in Phoenix Arizona as a keynote speaker to the Council of Alumni Associations Executives, these are the fine folks that manage alumni orginizations where you may have gone to college. The reason I’ve been invited to speak as a professional speaker is their … Continue readingMatrix: Impacts to Alumni Organizations In A World of Social Networks
Low Cost Innovation Confuses Buyers With Excess Choices As a Web Strategist, you seek to balance the three spheres of business, technology and community. Perhaps a challenging one is the ‘technology’ sphere as you’re faced with the decision of build vs buy, specialized vs broad, … Continue readingSocial Technology Buyers Matrix: Broad vs Specialized vs Do It Yourself
Agency Partners Are Critical To The Success Of A Brand Your strategic agency partners are key to your success. They bring with them domain expertise, years of experience deploying, and a fresh injection of thinking that most brands can’t foster internally. As a result, relying … Continue readingScorecard: Does Your Agency Fondle The Hammer?
Lack Of Signal In A Sea of Noise There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view. My career mission? To cut out the hype and help companies … Continue readingWeb Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)
Left: Inline with the Google style guide of primary colors, Google launches a new logo for Google Buzz, using familiar “chat bubble” iconology. Google launches status update features Google launches Buzz, which many will find similar to Friendfeed now part of the Facebook family. Google … Continue readingFirstTake: What Google Buzz Means
Case Study: An Influential Mom Blogger Caused Mainstream Crises Popular blogger, Heather Armstrong (@dooce) was dissatisfied with her non-working Maytag appliance. Following protocol, she called their support number, yet her issue was not solved. Stonewalled, she argued/warned the support staff that she was on Twitter, … Continue readingMatrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value
Update Jan 7, 2011: I am no longer updating this list, instead, find the more updated list for 2011 for Corporate Social Strategists. As an industry watcher, I look at trends, data, spending, technologies, yet what’s really important is watching the trend of professionals as … Continue readingList of Corporate Social Media Strategists, Corporate Community Managers in 2010
A few weeks ago, I was invited to join a discussion with Joshua-Michéle Ross (O’Reilly ), Stowe Boyd, thought leader, and Peter Kim (former colleague at Forrester, now at Dachis Group) on the topic of social business. Listen in, as there’s not really a lot of content on … Continue readingO’Reilly Webcast Social Business: Taking “Social” to the Core of Your Organization
