I originally posted this on Techcrunch, and cross-posted here on the Web Strategy blog. If you’re like me, you may have noticed that Twitter may be arbitrarily, randomly, and haphazardly, unfollowing people you fully intended to follow. Similarly, if you’ve ever noticed your friends and … Continue readingCoping With Twitter’s Unfollow Bug
This Monday, I’ll have spent five years on the microblogging service Twitter. Exactly how much of a commitment is that? Let’s do some crude math: starting with the baseline of 30,000 published tweets, (about 13 a day), I estimate this to be equivalent to writing … Continue readingWitnessing Half a Decade on Twitter
Infographics. I love them. Nothing tells a story better than using colorful, easy-to-read illustrations that couple important data points that justify the meaning. In fact, over a year ago, I said that “Infographics are the new white papers. Our media consumption diet has shifted from … Continue readingInfographics are Useful –But They Must Evolve
The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry. Help your boss fight through the clutter, send them this post. Summary: Twitter has launched Promoted … Continue readingFirst Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem
This post was collaboratively written on a wiki by Charlene Li, (cross posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that … Continue readingSocial Search: Customers Influence Search Results Over Brands
Shel, a contemporary, a friend, a mentor, knocks it out of the park yet again with this follow-up book on the next set of smaller faster tools: microblogs. Twitterville is a collection of stories that tell how the protagonist overcomes challenges from organizations, cultures, or … Continue readingTwitterville: A Desktop Reference for the Social Strategist
Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown. This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a … Continue readingFrom Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles
Update: July 6th, I added a 4th way, as I recently met a developer this weekend who showed me the scripts he created to quickly auto follow thousands of folks. Companies who don’t have iconic brands with millions of adoring fans, often have to resort … Continue readingBreakdown: 4 Ways Brands Are Earning –and Buying– Followers on Twitter
After chatting with Loic today of Seesmic, we discussed what brands may want from Twitter. It’s true, I’m getting more client calls from the world’s top brands about how to use tools like Twitter as a collective team. Based upon my discussions with them, here’s … Continue readingWhat Brands Want From A Twitter Client
This by no means represents all brands, but just some brands, perhaps those that are a bit more sophisticated. Last Friday I had a conversation with a manufacturing firm that had some relativily sophisticated questions about how they will prepare their plan around Twitter. This … Continue reading7 Questions Some Brands Are Asking About Twitter
