Above: Facebook’s employees hard at work in the open working conditions As an Industry Analyst my role is to identify trends, market forecasts and publish my findings in research reports. As such, Industry Analysts are different than Financial Analysts, which I’m not. While I cite … Continue readingSocial Networks by Revenue and Employees, Facebook Stands Above All
Is SXSW for Business or just a Boondoggle? That’s the wrong question. More than ever, I heard more folks debating if SXSW was good for business, or just a big party. Those who have attended the event for over a decade swear the soul has been … Continue readingSXSW is a Festival –Not Just A Conference
Imagine your great-grandchildren interacting with your likeness on a daily basis, all derived from your Facebook media, Vine videos and your personality from your Tweets. Humans, both poor and rich have continued to seek out the greatest quest since the dawn of mankind; how do … Continue readingQuest for the Digital Fountain of Youth Awakens “After Life Technology”
The purpose of this post is to clearly delineate the distinct differences between strategy and tactics, and show how they work in tandem for your organization. Often, we use the terms strategy and tactics interchangeably and in a haphazard manner. When probing at online definitions … Continue readingThe Difference between Strategy and Tactics
Successful career professionals manage four strategic elements in their career, I invite your comments to add to the discussion. Like managing your own money, business, or family, careers need a strategic approach. Many business folk get over focused in their current job, unable to … Continue readingThe Four Elements of Career Management in Business
The purpose of this post is to be a living document and industry reference on the topic of social media teams, as part as my ongoing coverage of corporate social media programs. This perspective stems from industry research and deeper client engagements, see other ‘breakdown‘ … Continue readingBreakdown: Corporate Social Media Team
Left: Altimeter Research found that most companies lack a formalized process –and even out of the advanced, only 76% had a process in place, read the full report on Social Readiness. The purpose of these breakdown posts is to serve as an industry reference as … Continue readingBreakdown: Social Media Workflow, Process, Triage
Left: Dell’s Social Media Command and Listening Center, Austin Texas. The purpose of this post is to be an industry reference for this social business use case, please leave comments with further additions. Many a year ago, I worked at a web hosting company that … Continue readingBreakdown of a Dedicated Social Media Engagement or Command Center
In order to understand the movement in the ever-changing tech blog space, let’s dissect the market to identify trends. Whether folks agreed or disagreed, the assertion that Tech Blogs are evolving from the Golden Era to the next, continues to resonate as a healthy discussion. I saw … Continue readingA Taxonomy of Tech Bloggers –Who Will Lead Beyond The Golden Age?
As we continue to conduct research in the social business arena, it’s important to point out the trends in the space. In particular, a role that is so key to success for customer engagement (marketing and service) is the challenging (and often under-appreciated) community manager … Continue readingTrend: Some Community Management Activities to be Outsourced
