Detailed Guide for Download: How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference (The Ten P’s)

Above: Click image to download the Webinar Checklist Sheet on Slideshare. Webinars continue to be an important way companies connect to customers for education, marketing, sales, and customer support purposes.  Yet most companies relegate these tasks to junior staff at the last minute, forgetting a key number of crucial steps and increase risk.  While tools like Cisco’s Webex, GoToMeeting, Adobe Connect, and Microsoft LiveMeeting and Slideshare Zipcast, (Or Virtual events with On24, INXPO, Unisfair ) offer a variety of technologies, they don’t provide a strategy or a comprehensive checklist on the many components needed. Get to know the Ten P’s Master the Ten P’s, and notice that steps one through seven are actually before the actual webinar performance. The Ten … Continue readingDetailed Guide for Download: How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference (The Ten P’s)

Program Plan: Developing a Social Media Learning Program at Your Company

Corporations must invest in at least five types of Social Media training for the corporation, they include: training for executives, for the core team “Center of Excellence”, for business units,  for rank and file employees and often for partners. Our research has indicated that 37% of companies have indicated that internal training is the second highest internal priority, budgets for training remain relatively small at about $23,000 for the average annual spend in 2011. In some cases agencies and vendors are providing training at low or no cost as a loss-leader in order to gain additional business –savvy corporations eat up this free training as they’re hungry for answers. Savvy corporations should develop a refined social business education curriculum that’s integrated … Continue readingProgram Plan: Developing a Social Media Learning Program at Your Company

Process: A Pragmatic Approach to Social Business

Companies Who Start With Implementation Are At Risk. In a frantic hurry to catch up with customers, companies often jump into social media without having a plan, which is a classic “leap before you look” approach.  Soon, they find they are unable to scale as more customer adopt the tools, and are not ready for a long term engagement with customers even around negative conversations.  While companies feel compelled join the conversation now to respond to customers, they should not throw out business planning. To avoid this predicament companies should step back and approach social business like any other business program: with a plan. Instead, Follow A Pragmatic Process. Start with gaining intelligence, by first getting educated about how business … Continue readingProcess: A Pragmatic Approach to Social Business

Framework: The Social Media ROI Pyramid

Often, our industry can appear complicated, and yearns for simplicity.  One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months now, and am ready to share in greater detail than on my keynote at LeWeb (slides and video) where I introduced this to the public for the first time. [The novice provide executives with engagement data –causing themselves to be stuck in the churn of obtaining more followers and fans –without a clear business goal] 140 social strategists around the globe at enterprise class size companies indicated their top internal objectives for 2011 is to … Continue readingFramework: The Social Media ROI Pyramid

Positioning Matrix: Lifestyle, Pain, Brand, Product, or Features

Most Companies Lack a Positioning Strategy Companies must be deliberate in their positioning efforts –rather than rely on the same way that’s been done in the past. Frequently, I meet with young technology startups that focus purely on the technology and features –and completely miss what problem they are solving. Similarly, I meet with large brands that are positoning at the brand and product level –yet forget to connect with their customers in their existing lifestyle. I’ve used this framework in a variety of client engagements, and want to release the high level here, for you to use in your positioning strategy. Positioning Matrix: Lifestyle, Pain, Brand, Product, or Features Positioning Level Description When to use Drawbacks Lifestyle An effort … Continue readingPositioning Matrix: Lifestyle, Pain, Brand, Product, or Features

Matrix: Risks and Rewards of Social Business

At a recent engagement, I was asked to list out the benefits and risks for companies to participate and not, as you know, from our research on how companies connect with customers, the Engagement DB research found there are four types of companies: Wallflowers, Butterflies, Selectives and Mavens –clearly not all are doing it. The scope of this matrix “Social Business” is when a company and their employees engage with customers in the social web, where customers, competitors, and prospects are already talking. In 2010, it’s assumed the conversation in your market in the social web is already happening. Like all investments, there are risks and rewards, use this matrix to help decision makers understand the downsides and upsides by … Continue readingMatrix: Risks and Rewards of Social Business

Feature Showdown: Twitter 3, Facebook 4.

Cowritten by Chris Saad (@chrissaad), and Jeremiah Owyang (@jowyang). Situation: Twitter’s new redesign advances their user experience Twitter has announced a new redesign today, yet by looking at the news, there hasn’t been a detailed breakdown of these two leading social networks.  Overall, Twitters new features start to resemble some features of a traditional social network, beyond their simple messaging heritage.  We took the key features from both social website and did a comparison and voted on the stronger player. Above: Click image to see notes about the new Twitter features. Comparative Matrix: Feature Showdown Between Facebook and the New Twitter Feature Facebook Twitter Verdict 1) Content Stream Intelligent stream provides relevant content based on Facebook’s proprietary algorithm called “Edgerank” … Continue readingFeature Showdown: Twitter 3, Facebook 4.

CMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach

CMOs must approach social technologies in an integration fashion Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as experimental, or a separate deployment from traditional marketing. Yet the savvy marketing leader knows that reaching customers is increasingly becoming challenging as their touchpoints continue to fragment. To reach the fragmented customer, marketers must apply an integrated approach.  As an industry, we should dispel notions that social marketing and it’s subsequent tools should operate in a silo, but instead sit horizontally in the marketing organization as they impact so many different forms of marketing tactics, approaches, and mindsets.  Furthermore, this has considerable impacts as social media organizations are founded … Continue readingCMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach

Matrix: Brand Monitoring, Social Analytics, Social Insights

Social CRM Needed To Make Sense of Consumer Data. Social data is overwhelming.   More customers, buyers, and consumers are creating content everywhere they go.  Companies cannot scale to match this in a 1:1 basis, and most companies are in early phases of the 8 Stages of Listening.   Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level.  So what do I see happening next?  Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. The above graphic lists the Social CRM Use Cases … Continue readingMatrix: Brand Monitoring, Social Analytics, Social Insights

Enhancing Net Promoter Score (NPS) with Total Social Customer Value (TSCV)

Net Promoter Score has served the industry very well as the standard in satisfaction intention, and can now be enhanced by adding explicit customer satisfaction data, influence and customer reviews already on the web. NPS, a Industry Standard Before the Social Web There’s no better way to measure customer satisfaction and intention to refer than the Net Promoter Score.  In fact, this simple mechanism asks consumers  on a 0 to 10 rating scale: “How likely is it that you would recommend our company to a friend or colleague?” Based on their responses, customers can be categorized into one of three groups: Promoters (9-10 rating), Passives (7-8 rating), and Detractors (0-6 rating) NPS ,while effective at capturing the intention of advocacy, … Continue readingEnhancing Net Promoter Score (NPS) with Total Social Customer Value (TSCV)