Ongoing List of Social Marketing Efforts from Vacation Destinations, Convention, and Tourism Bureaus

Above: A photo I took on a recent trip to North Shore Oahu, inline with my plans to fulfill operation bluewater. Recent data around interactive marketing spend indicates that the hospitality industry was ripe for spending on social marketing above all other industries.  Why?  This … Continue readingOngoing List of Social Marketing Efforts from Vacation Destinations, Convention, and Tourism Bureaus

To The Future! A List of Intention Enabled Websites

The web is quickly moving to real-time, people share the information about what they’re doing while their doing it. Yet the next step beyond real time, is future-looking data, which is called the Intention Web (get up to speed by reading this post). In an … Continue readingTo The Future! A List of Intention Enabled Websites

List of Companies Providing Social CRM Offerings

Social CRM: A Growing Segment Yesterday’s post on Social CRM vendors not walking-the-talk raised awareness of this nascent space.  However, not everyone was thrilled with the effort, as CTO John Moore gave us an A for effort but a C- for results, and Kim Kobza, the … Continue readingList of Companies Providing Social CRM Offerings

How Brands Balance Their Diet With Social Media Supplements

Developing a social strategy is a lot like having a balanced diet.  While the employees can learn from each other, additional external supplements must be introduced into the diet for a balanced meal. Unlike other tried and true mediums that are used to connect with … Continue readingHow Brands Balance Their Diet With Social Media Supplements

Ongoing List of Social Media Marketing Efforts and Social Networks and Communities for Women

I’ve done a lot of other lists, for a variety of industries, verticals, age groups, but need to spend some time on women. Agencies and brands get to showcase their work (I’ve got great SEO in front of a social media audience) and it’s easy … Continue readingOngoing List of Social Media Marketing Efforts and Social Networks and Communities for Women