A Collection of Social Network Stats for 2010

For the third year running (see 2008, 2009) I’m going to aggregate stats in the social networking space on a single blog post, and update it through the year.  Data fiends should bookmark this post for future reference. Stats are important –but on their own, they don’t tell us much Stats on social networks are important, but don’t rely on them alone. Data is like fire, it can be used for good and bad, proper insight and analysis is always required. Beyond that, you’ll often see conflicting stats across the industry as everyone has different methodologies, as a result, this listing will help you to see the greater trends –not numbers without context. How to interpret stats Numbers don’t tell … Continue readingA Collection of Social Network Stats for 2010

Ongoing List of Social Marketing Efforts from Vacation Destinations, Convention, and Tourism Bureaus

Above: A photo I took on a recent trip to North Shore Oahu, inline with my plans to fulfill operation bluewater. Recent data around interactive marketing spend indicates that the hospitality industry was ripe for spending on social marketing above all other industries.  Why?  This form of consumer marketing could be dependent on the human emotion and story telling between individuals, or through compelling word of mouth marketing campaigns. As a result, Christine Tran, Altimeter Researcher and myself are kicking off this list, and encourage you to add  examples by leaving a comment.  The scope for this is list is a tourist destination –not a hotel, airline, or specific restaurant. Bahamas Island Film Challenge, The Bahamas Tourist Office UK This … Continue readingOngoing List of Social Marketing Efforts from Vacation Destinations, Convention, and Tourism Bureaus

To The Future! A List of Intention Enabled Websites

The web is quickly moving to real-time, people share the information about what they’re doing while their doing it. Yet the next step beyond real time, is future-looking data, which is called the Intention Web (get up to speed by reading this post). In an effort to map out this trend in 2010, let’s list out the vendors, companies, and beyond that will facilitate this type of forward looking data. There are countless opportunities for people to connect with others with the same goals, or for companies that want to serve them as new technologies like Social CRM evolve and develop. Scope: These Intention websites facilitate a person to publish their future goals in the context of their community, or … Continue readingTo The Future! A List of Intention Enabled Websites

List of Companies Providing Social CRM Offerings

Social CRM: A Growing Segment Yesterday’s post on Social CRM vendors not walking-the-talk raised awareness of this nascent space.  However, not everyone was thrilled with the effort, as CTO John Moore gave us an A for effort but a C- for results, and Kim Kobza, the CEO of Neigborhood America (they were an early adopter) left a comment on John’s post suggesting we missed the mark (also, SAP ‘s passionate team strongly represents).  Although we stand by our scoring, both John and Kim are right, our evaluation yesterday was only on a small subset of the industry, but a manageable starting ground, as we continue to unearth the variety of players. Tracking the Market with an ‘Industry Index’ For a few years … Continue readingList of Companies Providing Social CRM Offerings

How Brands Balance Their Diet With Social Media Supplements

Developing a social strategy is a lot like having a balanced diet.  While the employees can learn from each other, additional external supplements must be introduced into the diet for a balanced meal. Unlike other tried and true mediums that are used to connect with customers, social strategies come with implications and risk. While brands will ultimately drive and implement their own social strategy entrée they’ll still need supplments to ensure they’re getting a balanced and healthy diet for this marathon. The below is a list of methods that brands are getting their daily dose of supplements for their social programs. [Developing a social strategy is a lot like having a balanced diet.  While employees can learn from each other, … Continue readingHow Brands Balance Their Diet With Social Media Supplements

Running List of the Five Eras of The Social Web

This week’s post on the Future of the Social Web has created a tremendous amount of discussion –and I’m thankful for all the voices that chimed in. I’m going to create this post to track the eras as they appear, obviously this is going to take a few years, but hey, I’m not going anywhere. Keep in mind that there’s a difference between an era starting, vs becoming mature, so read how I denote the differences below. Running List of the Five Eras of The Social Web For details on this report, access the high level blog post, or if you’re a client, access the full report on the Forrester site. Era of Social Relationships (started 1995, matured in 2003-2007) … Continue readingRunning List of the Five Eras of The Social Web

Ongoing List of Social Media Marketing Efforts and Social Networks and Communities for Women

I’ve done a lot of other lists, for a variety of industries, verticals, age groups, but need to spend some time on women. Agencies and brands get to showcase their work (I’ve got great SEO in front of a social media audience) and it’s easy for women to find communities that are interesting to them. Lastly, to be honest, I don’t know that much about the women social space so I need to be educated, help me! If you do submit, please leave a comment with a URL and a brief description. See my other industry indexes for a variety of other social media efforts tagged industry index. Demographics, Technographics Stats related to women and social media. Imedia shows stats … Continue readingOngoing List of Social Media Marketing Efforts and Social Networks and Communities for Women

A Running List of Sponsored Conversations

Sponsored conversations are happening, yet we insist on it being done right and ethically, that means disclosure and being authentic. This post, which I’m updating frequently, will serve to show there is a long history of sponsorship, the many forms of sponsorship, and an ongoing list of these transactions. I make lists to track what’s happening in my industry, in fact, you can see many of these famous lists on the ‘industry index‘ category. While some are taken aback by companies sponsoring conversations, I’m going to list out many brands and bloggers that are involved, this is clearly not going away. Some of these examples get very gray, it’s hard to tell where the editorial line starts and stops, or … Continue readingA Running List of Sponsored Conversations

Layoffs in the Social Media Space

With the financial crises impacting not just US but global markets, as an industry analyst focused on social computing, I’m going to watch how this impacts layoffs in the tech and social media space. While I take no joy in seeing jobs get cut, I do feature recent ‘on the moves’ and have links to many job sites related to social media. It’s only fair that I point out the new hires as well as the exits. To be clear these layoffs aren’t just hitting the social media space, but will hit other industries. Most recent at the top, in some cases these are hard to confirm as sources from company feed rumor sites, so take them as you will. … Continue readingLayoffs in the Social Media Space

List of Social Media Marketing Awards

Celebrating the hard work that companies invest in social media efforts is not only a way to feel good about our accomplishments, but also a way to learn from the successes of others. The following list of social media awards gives agencies, brands, vendors, and consultants their chance to strut their stuff. Please leave a comment if you know of other awards. I realize there are many awards for startups (like Demo or Techcrunch 50), but this is awards for successes that brands have done using social media List of Social Media Marketing Awards Forrester’s Groundswell Awards (I’m a judge) Society for New Communications Symposium and Awards Womma Awards If you like this list, then you should check out my … Continue readingList of Social Media Marketing Awards