Sponsored conversations are happening, yet we insist on it being done right and ethically, that means disclosure and being authentic. This post, which I’m updating frequently, will serve to show there is a long history of sponsorship, the many forms of sponsorship, and an ongoing list of these transactions.
I make lists to track what’s happening in my industry, in fact, you can see many of these famous lists on the ‘industry index‘ category. While some are taken aback by companies sponsoring conversations, I’m going to list out many brands and bloggers that are involved, this is clearly not going away.
Some of these examples get very gray, it’s hard to tell where the editorial line starts and stops, or would these bloggers have talked about a brand if they weren’t sponsored? Our solution is simple: they must meet the requirements of disclosure and authenticity we recommend.
Sponsorship in other Mediums
It’s important to see where sponsorship has come from, in order to see where it’s going. I added this section later as it gives more context.
Celebrities: Stars, musicians and actors often receive sponsorships, gifts, and often endorse products Sports: Nascar slams more brands on a car, they know that TV airtime during aired events will imprint the brand on consumers. Athletes are often sponsored, one notable example is Tiger woods and Accenture. Radio: Talk show radio host Paul Harvey was known for “Harvey also blended news with advertising, a line he said he crossed only for products he trusted.” TV: Product placement without disclosure has become an mainstay in TV Movies: Since 1927 product placement (Hersheys) has occurred in movies Video Gamers: Popular video gamers have received sponsorship, even brands like Johnson and Johnson Search: A few years ago, when ‘sponsored search results’ appeared in the editorially clean search results, it caused an uproar from the community. Now, it’s part of life. Podcasts: Podcasts are often sponsored, or even allow a word from sponsors to appear in the show, radio does this, and even the popular For Immediate Release Podcast that often discuses ethics in social media
Many Forms of Sponsored Conversations
There’s a wide range of how brands and bloggers meet in a transaction. Consider this section a work in progress, and I added after I published this post.
1) Access : Blogger is sponsored, Example: A brand sponsors a blogger trip, or conference. Example: Wal-Mart sponsors bloggers to visit HQ, but does not pay them anything else. 2) Incentive: Discounts are offered to bloggers or other incentives to get them to buy, Example: Chris Brogan’s trip to a NYC hotel 3) Thank you: Brands sponsor events or blogger conferences, and the blogger thanks them in the editorial stream. Example: Mashable thanks it’s sponsors 4) Product Demo: Bloggers are loaned products, or they are demod to them, Example: Nikon blogger program 5) Advertorial: A blogger discloses that they are promoting a company or brand, and writes in the editorial stream about the brand or lifestyle. The difference is, that it impacts the editorial and generally is questioned as being authentic 6) Paid Reviews: Bloggers are given products or money: Example: Sears, Kmart sponsored shopping spree, or Google hired bloggers to review widget products. Unlike 5) Advertorial, it may not impact the editorial and could be authentic. Disclosure is mandatory 7) Junket: Bloggers are treated to a special dinner, event, trip or lounge at a conference, event, or other venue. Branding may range from light sponsorship, product demos, to PR pitching. Example: Blogger trips like what Israeli Foreign Ministry or blogger lounges like BlogHaus. Often transparent, but credibility could be questioned if product is involved. 8] Payola : Bloggers are paid to blog, but are not mandated to disclose or be authentic, in fact, the FCC has rules on this, and Forrester is against this.
Running List of Sponsored Conversations
This list, which will grow from community submissions and shows a variety of sponsorships: The gambit ranges from product giveaways, contests, shopping sprees, reviews, discussions, advertorials, to endorsements.
By Blogs
Read Write Web: While against the premise of paying bloggers, has a blog post in their blog editorial stream written by a paid sponsor. It meets the requirement of disclosure and authenticity, they’re one example of doing it right. Mashable: I want to point out that some of the other large tech blogs that have conferences, often do a ‘thank you’ post to their sponsors. While it’s clear this isn’t to trigger a discussion, the sponsored vendors are called out in the editorial stream, with marketing hyperbole intact. Techcrunch: While this clearly is not an endorsement, vendors are mentioned in the editorial stream to thank them for sponsorship, which is separate from the advertising column, as you know, this site has incredible influence in SEO and traffic. This is pure in transparency and authenticity. There’s been some discussions whether or not Techcrunch writers have been involved in sponsored conversations, it’s not clear to me if it’s true. Blogher: Dozens and Dozens of brands from Bertolli, Sesame Steeet, Leapfrog, McCain Foods, Merci Chocolates, TNT, Bare Minerals, VTech and others offer giveaways to bloggers at this popular women’s blogger conference. Note: not all of the giveaways were products, but some were the usual conference schwag. Gizmodo: Thanks it’s sponsors in the editorial stream, such as Nike, Microsoft, Lenovo, interesting there are no links, perhaps to avoid any ‘no follow’ issues with google AdRants: the most popular ad blog is currently offering sponsored posts for $565 Chris Pirillo: One of the top geek bloggers is available for sponsored posts at $843 Chris Brogan: a well known social media marketer, is available for sponsored posts at $565 Julia Alison: a NY socialite, much like a celebrity is available for $517. Brands have been sponsoring celebrities for years, now it’s just online. ZDNet: As listed below under HP, Dana Gardner’s analyst content is sponsored by HP with full disclosure. Guy Kawasaki: borrows an Audi, and demonstrates the car features via images and video
By Twitter
Mashable: has created a way to insert sponsored tweets into a twitter widget, they’re monetizing twitter in a transparent way. Magpie has been experimenting with inserting ads in the Twitter stream, while not truly ‘sponsorship’ it’s inserting it right into the conversation stream. See my experiment. Sponsored Tweets: Izea (formerly pay per post) has launched Sponsored Tweets. Kim Kardashian, Chris Pirillo, and Carrot Top are among those who will be paid to Tweet.
By Brands
Seagate: Robert Scoble’s Fast Company show is sponsored by Seagate, and he toured a factory in China, give away seagate products, and mentions them from time to time in his blog. Symantec: Pays BlogHer bloggers to review products, and this example is disclosed and transparent Panasonic: Sponsors Bloggers like Chris Brogan to attend CES on their dime, and a conversation spreads to many social sites. Ford: Is allowing bloggers (update: actually just one) to drive their new car, the flex for one year Disney: Worked with influencers and sponsored conversations for paid movie reviews that they’ve released. WalMart: creates a section on their website for 11 mom (and Dad) bloggers. They are not paid, but their travel expenses were paid to visit HQ, and they are given products to review, and to give to their readers. Sears: Gives away $500 gift cards to bloggers, who can also give another $500 to readers. Kmart: Sponsors bloggers to visit its stores and shop with gift certificates, then share another gift card with their readers and has success. One blogger, Chris Brogan took a lot of heat for it. Microsoft: This one was under scrutiny. This was an early example, but they sent one of their top “Ferrari” laptops to top bloggers. Some, like Scott Beale chose not to keep it. Microsoft: This campaign was slammed for not being authentic. Hires Federated Media, a network of top blogs, who recite a slogan from a Microsoft campaign, this one was controversial and included many top bloggers, even a VC. Nikon: Let’s blogger photographers borrow their DSLR cameras, but they have to return them or buy them later. M&Ms: has a chocolate product giveaway to this blogger and her readers. Hewlett Packard: Provides the Blogher community a printer, that resulted in 227 comments. Actually Angela from HP says the results were much greater. Hewlett Packard Sponsors Zdnet Dana Gardner’s blog and podcast. Dana, who’s a trusted IT analyst is sponsored by HP and provides full disclosure. General Motors: Sponsored “five moms, Aviva, Devra, Jill, Meagan and Sarah, will make their way across the nation from Washington, D.C., to San Francisco, in a Chevrolet Tahoe Hybrid” JCPenny: Offers bloggers a $500 gift card for Blogher bloggers to share their shopping experience. Mercedes: Let a mother who blogs use Mercedes GLK, and gift certificates were given to readers each day. Quaker Oats (Pepsi) According to Ryan Stern in the comments, Quaker Oats had a contest for recipes and gave product to bloggers. Dairy Queen: Encourages bloggers to publish for a gift certificate VMware: According to John from VMware in the comments, VMware sponsors bloggers to attend their conference, and advocates receive gifts. White Pages: Reached to David Berkowitz as a sponsored blogger as they invited him to Seatlle. American Express: AMEX has Guy Kawasaki as a guest blogger on their OpenForum community site, it’s not clear if he’s paid, but his editorial is in line with all the rest of his content. Intel: This chip giant wants to reach tech adopters and influencers, esp those that talk among each other, as a result they’ve sponsored projects for these communities at Digg (visualization tool that resulted in buzz) and a conversation and Slashdot (I don’t have a link, but was briefed by the team). SAP: Tech giant sponsored interviews from Shel Israel, who was conducting interviews on the topic of social media. This was a perfect example of sponsorship as it was disclosed and transparent, and Shel’s editorial was never changed. Epson: Sponsored bloggers to attend blogworldexpo a popular conference for new media folks, and the bloggers have chronicled the experience Kohler: Kohler worked with Federated Media to create this H20 blog to discuss using sponsored bloggers from the FM network. HP: Created a resource site called SMB Marketing Guide and featured a variety of prominent bloggers from the FM network. Luvs (Proctor and Gamble): The MomSpeak is a sponsored blog where mommy bloggers come share their tips and tricks to help other moms, project by Federated Media Google: Google Japan paid bloggers to review their widgets, and true to Google’s stance on sponsored posts, penalaized their own arm from a page rank 9 to a 5. Nokia: Has a blogger relations program where 50 bloggers received their latest N95 phone. Roger Smith Hotel (NYC): Offers a blogger special discount, encouraging bloggers to stay at the hotel –and even get upgrades. Israeli Foreign Ministry: Sponsored the “Traveling Geeks” to tour Israel, who blogged, tweeted, and took pictures. It included high profile bloggers such as Cathy Brooks, Craig Newmark, Deborah Schultz, JD Lasica, Jeff Saperstein, Renee Blodgett, Robert Scoble, Sarah Lacy, Susan Mernit Cheetos (Fritolay/PepsiCo): While looking more like an ad, this blog post on Mashable shows the Cheetos logo and encourages comments in the conversation. they also sponsored Boing Boing creators to produce some entertaining videos. Intuit: Sponsors AppGap which provides a best practices and tips for the desired audience with paid bloggers (see comment #35) SeaWorld: Bloggers were invited to try to blog about why they would want to go to Seaworld, in this blogging contest. Lenovo: Lenovo’s head of Web Marketing has clear lines about where sponsored conversations start and stop suggesting that payola wrong, product giveaway ok. However Lenovo, provided free laptops and cameras to olympic bloggers to use to share their story, and created a sponsored site where their voices are heard. Appears to be transparent and authentic, this is a good example of a sponsored conversation. General Mills:General Mills offers up to 900 bloggers product reviews and are not paid, through this very large program. AdWeek explores that while bloggers can write anything they want, the program seeks positive reviews. Sprint, TNT, Powerbar, Body Glove, Showtime, Colgate, Coca Cola. Social Vibe is a vendor that allows sponsors to connect with users, who will promote a campaign or cause on the social vibe site and on their social networking profiles. 1928 Jewelry: While not a large brand like the ones above, 1928 Jewelry sponsored a giveaway to bloggers and shares her results, see comment #1 below.
Special Case Study: Google: Google’s Matt Cutts will penalize blogs that are doing sponsored conversations he insists those that don’t use the ‘no follow’ tag will be penalized. Interestingly, Google sponsored Blogher in 2007, and Blogher did a sponsored post thanking them in their editorial stream, with marketese, and did not use ‘No Follow’. Will Google penalize Blogher, who they paid for sponsorship? Where does the line start and stop? Update: Google Japan has paid bloggers to review their products –and was penalized by their own company. It’s clear that bloggers that care about page rank need to use ‘no follow’.
Resources
The Blog Council has a disclosure Toolkit Word of Mouth Marketing Ethics Code of Conduct (The “WOMMA Code”) Sean, the author of the report that triggered this discussion, shares additional insight, and compares ‘in stream’ vs ‘out stream’ of editorial Disclosure Policy: Generate your own disclosure policy
There will be plenty of other examples to come, if you know of large brands or popular blogs that are doing this, please leave a comment with a URL.
1928 Jewelry (my company) sponsored a costume jewelry giveaway with http://www.boutiqueflair.com that resulted in 457 comments & online product preference information (what they liked).
I cross referenced it against the items sold over those 8 days and found that we sold 33% of what the commenters liked. It resulted in an 15% sales increase for the week. Our email list grew 2.4% that week.
“Our solution is simple: they meet the requirements of disclosure and authenticity we recommend.” I think the more Social Media becomes more stream and part of everyday life the more people will wise up to what is hosted and what is not and will be able judge by themselves.
http://discussions.human-network-effect.fr, A French operation sponsored by Cisco.
Isa
I don’t read French, although I did put this into the “Google Translator” I can’t confirm if this Cisco example is a sponsored conversation.
@jeremiah
The Human Network effect is a show on BFM TV dedicated on how technologies influence our daily lives. The website seem completely owned and run by Cisco, and since BFM TV is a quite new French cable TV channel, I’m wondering if the show is not also a concept created by Cisco (or maybe it’s BFM TV went shopping around to get a partner).
The website mentioned is about engaging watchers of the show and get reactions to subjects. There’s one blogger, who has a a business background and gained some notoriety for his personal blog (he’s got also ventures in political blogs, I don’t recall them right now)
It’s not clear how he’s involved in the Cisco project, at least from the website. He’s mainly mentioned a the “main blogger”.
Pardon my French 😉
Paul.
Paul
Until we know for sure, I won’t add Cisco. There’s a lot of Cisco readers to my blog, so I’m sure they’ll chime in.
I don’t have anything to add yet. Just want to say this is an interesting post to follow. I’d be doing this “sponsored concersations” on A Maui Blog – it’s good to learn here what’s acceptable and what is not 🙂
Ouch. The marketer in me thinks this is a good idea and good marketing. The consumer in me feels like this is cheating and counter to the whole social networking culture- even with the transparency requirement. Am I the only one?
Elyse – I feel the same way. The dilemma is both practical and ethical.
Jeremiah – would Peter Shankman’s HARO qualify, since his queries are all sponsored?
Google does not like paid post or sponsored post. We could use nofollow attribute make Google ignore the post.
This could be a really, really long list. We have started almost 1,000,000 sponsored conversations through our network alone. I do like seeing other programs I wasn’t aware of.
Ted, I’ll stop once I have enough examples of large brands, to make my point that these are not going away –yet growing
This ethical question isn’t a new one. All writers and all media have found themselves dealing with this.
Pick up any magazine and there’s a good chance you’ll find an article that turns out to be an advertisement about half way through. Other publications run press releases, slightly edited, as stories.
I agree, Jeremiah, this is growing – it is an obvious win for both marketers and bloggers. The bloggers are the ones who have the questions to ask of themselves. How far along the shill-line are you willing to walk?
This is a personal question.
As readers … do we wish to read these? If not, we’ll vote with our links and our attention.
How do people become sponsored conversations? I could use a new car, or a printer… or anything else that’s FREE! As long as I believe in the product, I don’t mind blogging about it.
Consider, perhaps the difference between paying someone to say “something” (i.e. in particular) and paying them to say “anything”. Most people rail against the former as insincere and not to be trusted (can you blame them?) while, if brands can stomach the uncertainty of the latter, then what they are really doing, in effect, is getting help just participating in the conversation at all.
The Tea Collection – a children’s clothing company “pays” their bloggers (many of them moms) with gift cards.
http://blog.teacollection.com/
Jeremiah, are you looking for PR influenced conversations? I have several examples of those I have personally helped facilitate – they aren’t directly “sponsored” or “paid” though.
This is more PR influenced than sponsored, but here’s what I did for Joffrey’s:
http://thefuturebuzz.com/2008/11/01/social-media-marketing-slideshare/
At no point was anyone “required” to write about us to get product though, it was all organic.
I’m writing up what I did for another client this week, I’ll ping you with a link when it’s done.
Cheers,
Adam
Quaker Oats just ran an incredibly successful and unique product launch in partnership with Foodbuzz (my company). More than 500 of our selected Featured Publisher food bloggers were sent the new Quaker True Delights granola bars. They weren’t just sent the product blindly, however. Our bloggers had to “double” opt-in to receive this specific product, so they know what they’re getting in advance. They were not paid, and are under no obligation nor requirement to post. Disclosure, authenticity and “freedom of review” (including the negative) are key components of why the conversation works. A Google Blog Search for Quaker True Delights + Foodbuzz yields more than 1500 results, and I encourage you to look at the reviews posted. It generated an incredible buzz around the product (the pros, the cons, the favorites, the reasons why a consumer wouldn’t buy, for example) all of which are done in a way that doesn’t compromise the Quaker brand. Quaker leveraged this very smartly by also running a simultaneous qualified branding campaign across our community, and an engagement campaign around a True-Delights inspired recipe contest. It was refreshing to see how well the product resonated within our community of food enthusiasts, knowing they weren’t being paid to post or paid to try it.
http://sev.prnewswire.com/food-beverages/20090213/NY7067913022009-1.html
http://blogsearch.google.com/blogsearch?q=Foodbuzz%20%2B%20Quaker%20True%20Delights&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&sa=N&hl=en&tab=wb
http://www.foodbuzz.com/products/producer/quaker+oats
Jeremiah,
I know this may sound “picky,” but before you start calling these initiatives “conversations,” don’t you need to determine (1) if there really is an ongoing conversation (following an initial post) and (2) don’t you have to determine if the responsibility of the blogger who is paid to blog extends to engaging in followups and comments? Also, only a small proportion of readers of any given blog post actually comment or link the the post, so characterizing that as a “conversation” may be stretching things a bit.
– Dennis
Dennis
Yup, you’re right, some of these don’t generate any conversations, although that’s their goal.
This one from Mercedes did, although I think they gave away gift certificates to readers.
http://experiencematters.criticalmass.com/2009/02/03/digital-moms-distributed-media-brands/
Slight correction: Ford is only giving a Flex to *one* blogger. We typically allow multi-day to week-long test drives to media representatives.
We’re also running a contest to put 100 digital influencers in the Ford Fiesta for 6 months. http://www.fiestamovement.com
Scott Monty
Global Digital Communications
Ford Motor Company
Scott
I corrected the post.
@joywang
technically every release on reuters, prweb, etc… is a sponsored post with a PAID LINK.
right?
VMware sponsors bloggers to their VMworld conferences (http://www.yellow-bricks.com/2009/03/01/vmworld-2009-europe-linkage/), and we just started an annual award with some gifts to our most passionate advocates (http://www.vmware.com/communities/vexpert/)
John, I added VMware thanks.
Conferences have been inviting bloggers for years, a pretty common practice.
The automakers are loaning review units to key influencers, as they always have. The difference is that today, these influencers are less and less of the print variety.
Another example: Audi recently loaned Guy a R8 and a Q7 TDI. Guy goes outside his normal scope of coverage, but that’s cool … the company’s reaching their audience in a new way. And Guy did a great job. I’d hire him as a stringer …
Great roundup.
I don’t want to be too self-serving and imply my blog is that popular, but I did explore sponsored posts first-hand when WhitePages.com flew me out to Seattle and thus had expenses covered for an experience: http://www.marketersstudio.com/2008/08/how-to-kick-off.html
It’s a little different than the goods/services approach.
I also published a Media Sponsorship policy when I promoted an event in exchange for passes and visibility from it. http://www.marketersstudio.com/media-sponsorship-policy.html
A true sponsorship should add value to the audience of a property and the property itself. I’m not sure if some of these sponsored conversations (aka a “thanks to our sponsors” post) truly add value to the communities/blogs they take place on. I think there is a difference between sponsored conversations and sponsored posts, in some cases. What do you think?
Jason
Yes, you’re right, there’s a big range between these types of sponsored posts, from advertorial, product try out, payola, product placement.
However the one thing is, that the brand is paying for access to the influence of the blog property.
I’m glad to see you bringing this issue to light, Jeremiah. Disclosure is critical, or publishers will lose the trust of their audience.
More and more, I’m seeing an integrated strategies when it comes to blogs, combining the PR efforts of a brand with their advertising. Advertising is in a sense disclosure, and a great way for brands to participate in social media conversations, without paying for specific posts. The hard part is the ad targeting, enabling the brand to reach their target audience paying attention to conversations taking place across a fragmented media landscape. However, the upside is huge.
Jeremy et al. As Janet commented on your post (#21) the other day, we’ve launched and manage a growing number of sponsored conversations that we think clear, by a wide margin, the integrity bar as well as achieve real results for our clients. We hope you’ll consider them for inclusion in the list above.
Among them are the The AppGap, sponsored by Intuit, on work-related practices, apps and tips, and the FASTforward Blog, initially sponsored by FAST Search & Transfer and now by Microsoft, their acquirer, which obsessively covers and comments on Enterprise 2.0 and social computing.
The model: pay independent bloggers, all well known in their fields and some familiar to you, to contribute to a group discussion about the general category a company and its customers care about, rather than about the company itself. The sponsors’ support entitles them to acknowledgement and real estate on the site as well as the right to publish “sponsored posts” that are clearly differentiated in the flow of the blog, as well as individually here, in the example of the FAST blog, here in the example of the AppGap, and all is clearly stated in the blog policies.
Contributors, whose personal brand is at stake and whose insights and independence attracted us and earn the blogs their respect and readership, are not told what to write and have more than a few times written things with which our clients are not happy. It’s not that we wouldn’t have it any other way, it’s just that we and our clients, for which we give them great credit, understand that that this is how one earns trust – that it can’t just be bought no matter how deep the pockets or how much the money thrown at the “problem.”
Our client’s interest in the endeavor: to support and be associated with a compelling market conversation their constituents and customers are interested in A) tuning in to and B) having amongst themselves and to have the right to pipe up, again through differentiated commentary, when they have something to say. Also, of course, to promote their activities through traditional marketing messages which are clearly marked as such.
We’re proud of our efforts, proud of our contributors, and proud of our clients and feel that this model provides value to all parties, including the end readers, customers and prospects we all – sponsor, contributor and vendor alike – are trying to earn the attention and trust of.
Ack, apologies Jeremiah, too much going on and realized I wrote Jeremy, not Jeremiah earlier.
This kind of disclosure really puts the final nails in Google’s coffin.
Paid citations…. paid links = the end for the big G
In all this discussion I don’t see any real invention, just a moving of the goal posts and a repeat of past methods. The fact we call it ‘blog’ doesn’t change the fundamentals.
I’ve tried a different approach. Instead of taking banner ads etc (which seem pointless and space consuming) I’ve created a sponsored feeds section where I pull in RSS plus a link to wherever the sponsor wishes to go. Rather like Techmeme.
For me it is more content and sponsors know that if they spend too much time pimping their own stuff then no-one will ever click through. It’s wholly democratic in the sense position is entirely dependent on the freshness of content so no fights over ad rates etc.
If I do write about the sponsors then I always disclose even though at times it seems over the top given the fact the feeds block is there for all to see.
I’d rather see invention in the way content is created so that people like myself who want to write in depth analysis can be properly funded. As always with these things, it’s a fine and delicate balance.
Well said Dennis – this is just a natural evolution of the medium. With disclosure why should it be a problem?
Blog readers continue to read their favorite bloggers because of a form of ‘relationship’ they have built up – they like their style, what they have to say etc etc.
They will vote with their eyes if they don’t feel a sponsored post is appropriate. End of story.
Why should advertisers and marketers not take advantage of that, why should bloggers not take advantage of the hard work they put into their audiences.
And what makes blogging so noble an art form that it is above honest but paid appraisals of product. No different to review sites that i refer to often where I don’t know the people reviewing the product, they may be company employees or friends for all I know. At least with my favorite bloggers I ‘know’ and trust them.
Jeremiah,
This in many ways relates to something that has been running through my mind for a while and therefore, I’m curious what you think about the possibility that we will see this idea of sponsored posts on a more personal level of social networking. The fact that social networks are connecting people to others that they know and trust seems like a huge potential for marketers & advertisers as well as a way to monetize many social networks. I’m much more likely to buy a product that a friend or family member owns and likes. In many ways it would be like Facebook’s failed “Beacon” program, but I believe users would be much more likely to offer their personal information if they were the ones receiving the compensation.
For example… perhaps Netflix “buys” the opportunity to set your Facebook status when you add DVDs to your queue or rate them. They could look at the number of friends you have and the traffic your profile receives (all of which could be provided to them by Facebook in the form of a “social relevance score” which provides another means of monetization for the social network). In return they could offer a flat discount for this opportunity or credit your account on a CPM basis.
On a grand scale–imagine a day when you buy your car at a dealership and they ascertain your “social relevance score” along with your credit score. Depending on your reach and the level of interactivity with your Facebook friends, Twitter followers, etc. Toyota may want to offer you a discount in return for allowing them some degree of sponsorship over your social networking profile. Perhaps you will get a half point discount on your interest rate for every month that they can hijack your Facebook status to say something along the lines of… “Jeremy just got 50 miles to the gallon! Thanks Toyota Prius!”
Do you think this is a feasible view of the future, or do you see social advertising going in a different direction?
Jeremy
Jeremy a social relevance score is already happening, you’re right. Some people are more influential than others, therefore they get better deals.
It’s up for those influencers NOT to lose trust.
Please add TradeShows & Events, Webinars, White Papers, Most Research, Association Board Membership, and Pre-conference Workshops to the your Other Media list.
I’m actually not surprised but impressed by your list! There’s nothing truly new, it’s the same thing that’s been done in the past, just not online.
~Paul
good work. Thanks to provide such useful knowledge.
Just as brand managers once experienced a transition of offline brand management into the online marketing space, they are now working through a new perspective in Internet marketing. Social Media professionals in Public Relations Online are incorporating blogging and comments into the paid Internet marketing strategy and brand managers are embracing the new social media strategy. Paid conversation is here to stay.
Thats amazing. looks really professional. Great work!
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Residence Holiday Apartments For Sale in Avsallar Alanya Turkeyenvironment creation garden environment lighting, reforestation, parking, swimming pool, fitness center, sauna, hammam, audio entryphone, photocell stair lighting, natural marble, building steps, the doorman, elevator, floor natural marble, jacuzzi, amarikan panel doors, kitchen cupboard MDF lacquered Hilton bathroom cabinets lacquer cabinets and Dusan, phone, satellite internet connections, and kartonpier spot with plasterboard ceiling, balconies, chrome and aluminum dump glass, porcelain ceramic floor apartment. Lux sea and forest views.
Home – For-Sale Price 47.980 Euro
Residence Apartments For Sale in Avsallat Alanya Antalya Turkey.environment creation garden environment lighting, reforestation, parking, swimming pool, fitness center, sauna, hammam, audio entryphone, photocell stair lighting, natural marble, building steps,the doorman, elevator, floor natural marble, jacuzzi, amarikan panel doors, kitchen cupboard MDF lacquered Hilton bathroom cabinets lacquer cabinets and Dusan, phone, satellite internet connections, and kartonpier spot with plasterboard ceiling, balconies, chrome and aluminum dump glass, porcelain ceramic floor apartment. Lux sea and forest views.
Home – For-Sale Price 60.606 Euro
Lüxus flats for sale in Alanya Antalya Turkey.Residence apartments are in Mahmutlar. The are 150 meters from the beach.10 blok falter and 2 apartments. Swimming pool is 22 meters long and 7 meters wide. 950 sqm garden. Satalitte tv system Wachter. 6.7.8.9.10 floor apartments have sea and mountain view. The apartments are in tenth floor penthouse and are 3 penthouse apartments available in each blok. Front door of apartments are steel door. Flat panel tühren rooms are American press. There are full automatic elevator for eight persons. The apartments are first class material
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Traveling to different cities is an opportunity to see how others live their daily lives. Anywhere you go people are busily conducting their daily activities that make up the bulk of their lives. They hustle to work, pick up kids from day care, rush to dance or karate class and then pick up groceries at the store and head home to put dinner on the table. After dinner and baths and homework, the TV is a common companion and a welcome relief to those who have been working all day. That is when it’s time to kick back and not have to think, and just enjoy the process of being entertained.
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