Just finished reading the official Groundwell book poolside in the warm CA sun. I’ve actually read the book, but before it was even close to print, that version was slightly different and incomplete than the one on bookshelves today. Before I started at Forrester, Charlene … Continue readingFinished reading Groundswell for the first time … again
Left Image: An impoverished Darfur child is shown holding an LV-like purse, image sold as a T-shirt from artist, now being sued, see Hi-Res version. Thanks to SÃ¸ren Storm Hansen for bringing this to my attention. It could have been your brand It could have … Continue readingLouis Vuitton gets Brand-Jacked, Collateral Damage in Anti-Genocide Campaign
Last night, at the Blogger dinner in SF (see pics tagged ‘groundswell’), there were several discussions among the attendees from Josh, Shel, Debbie and others around their ideology and stance when it comes to the impacts of social media to companies. Josh created a scale … Continue readingAre you a Purist or a Corporatist?
While my focus is on social computing for the interactive marketer, as an objective researcher (I’ve no affiliations with any of these groups), I can’t but help but watch the parallels that are happening in other industries outside of marketing. What’s a Groundswell? We define … Continue reading8 Groundswell Examples: News, Education, Religion, Cops, Restaurants, Music, Conferences, and Analysts
For the second year, I experienced the SXSW Interactive Festival, an event attended by thousands who have love for media, the web, and gadgets. SXSW is a bubble of the tech elite assembling, in many ways it’s a glimpse into the future, exposed on a … Continue readingA Groundswell at SXSW: How The Audience Revolted and Asserted Control