Just finished reading the official Groundwell book poolside in the warm CA sun. I’ve actually read the book, but before it was even close to print, that version was slightly different and incomplete than the one on bookshelves today. Before I started at Forrester, Charlene suggested I be one on the advance readers, she stopped by, handed me a spiral bound print out, and asked me to read it and provide my input. I read the book during my trip to Hong Kong, and marked the book up, some of my suggestions I hope were helpful, I do know that one of my examples made the book. The example about Scoble’s wiki not working well was my submission. If you’ve … Continue readingFinished reading Groundswell for the first time … again
Left Image: An impoverished Darfur child is shown holding an LV-like purse, image sold as a T-shirt from artist, now being sued, see Hi-Res version. Thanks to Søren Storm Hansen for bringing this to my attention. It could have been your brand It could have been Rolex, Lexus, Gucci, or even your brand, sadly for LV, it was theirs. A 26 year old artist named Nadia Plesner has been sued by Louis Vuitton for brand jacking their famous purses in a anti-genocide campaign. The artist was trying to make a point that the media cares more for Paris Hilton extravaganza’s more than the genocide in the nation of Darfur. Nadia states her intentions for the grass roots campaign: “My illustration … Continue readingLouis Vuitton gets Brand-Jacked, Collateral Damage in Anti-Genocide Campaign
Last night, at the Blogger dinner in SF (see pics tagged ‘groundswell’), there were several discussions among the attendees from Josh, Shel, Debbie and others around their ideology and stance when it comes to the impacts of social media to companies. Josh created a scale to help identify where peoples beliefs are, he describes it from his post as: EXTREME PURIST 10 = The groundswell is such a powerful force, the people in it will always prevail. All companies can do is watch and listen. Their employees can participate, but only as independent people. Corporate efforts are doomed to fail. 9 = 8 = 7 = The groundswell is powerful, but companies have a role in it. Groups of people … Continue readingAre you a Purist or a Corporatist?
While my focus is on social computing for the interactive marketer, as an objective researcher (I’ve no affiliations with any of these groups), I can’t but help but watch the parallels that are happening in other industries outside of marketing. What’s a Groundswell? We define it as: [A Groundswell as a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions] I’m watching how examples of Groundswells are appearing (outside of my coverage area) on the web, and then impact the real world. Eight Industries Impacted by Groundswells: 1) News: Where Readers Become the Editors Digg.com is a social news site where the members submit URLs to news stories, … Continue reading8 Groundswell Examples: News, Education, Religion, Cops, Restaurants, Music, Conferences, and Analysts
For the second year, I experienced the SXSW Interactive Festival, an event attended by thousands who have love for media, the web, and gadgets. SXSW is a bubble of the tech elite assembling, in many ways it’s a glimpse into the future, exposed on a Petri dish today. [A Groundswell Occurred at the SXSW Interactive Festival as the Audience Revolted And Took Charge] Last year, Twitter gained traction at SXSW 2007, this year, it fully ramped up to be one of the most prominent and power shifting tools of the festival –we witnessesd a Groundswell. What’s a Groundswell? It’s a social trend in which people use technologies to get the things they need from each other, rather than from traditional … Continue readingA Groundswell at SXSW: How The Audience Revolted and Asserted Control