Ill be up front, writing research is one of the hardest parts of the job for me, it’s an area I end up putting extra time in. Despite the extra effort I have to put in, looking back I’m very proud of my body of … Continue readingBody of Work: Community and Social Network Research
Research is always challenging, I’m required to stay objective, follow a consistent methodology, and inform the market who is strong and who’s not. Believe me, I’ve gotten my share of angry calls, emails, blogposts, comments, and conversations with brands and vendors as a result of … Continue readingHow we filtered 9 vendors out of 100 for the Community Platform Wave
Clients can access the full report The Forrester Waveâ„¢: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below, as with all of our reports, we stand by our products. Communities are a powerful way for businesses to grow … Continue readingForrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)
By Jeremiah Owyang and Josh Bernoff and cross posted on Forrester’s Interactive Marketing Blog At Forrester we tend to look forward, not back. In fact, right now we are preparing our predictions for what 2009 will bring in the social application space. But the end … Continue readingLooking back on our 2008 Predictions
Nothing like ringing in the new year with a look at where the industry is headed. My job as an industry analyst is to assess where the industry is going, and how vendors and brands should respond to changes. My upcoming research on the topic … Continue readingEvent Summary: The Future of the Social Web
I made a promise to be transparent with the mysterious industry analyst job, in fact, I didn’t completely understand all aspects of what the job entailed until being here for a few months. I realize that the public usually doesn’t understand the research industry business … Continue readingA Day In the Life of an Industry Analyst: Advisory Projects
I’ve been receiving questions about the much anticipated Community Platform Wave report, and wanted to provide an update. I’ve completed a majority of the report and it’s currently with the editing team getting the t’s crossed and i’s dotted. We’re expecting an early January publication … Continue readingAn Update on my Research Agenda
Wave report to segment market leaders in a crowded industry I’m over the hump of this laborious research project to determine which of the 90 community platform vendors are enterprise worthy for Fortune 5000 interactive marketers. Enterprise brands seek ‘Community Solution Partner’ I firmly believe … Continue readingStatus: Forrester Wave Report for Community Platforms, Analysis Process (Part 3/4)
Despite’s Wired’s opinion piece that blogging is waning (they cite no data), perhaps some of the most important data for this year is this recently released Social Technographic Data from colleague Josh Bernoff showing an increase in adoption in United States of Social Technographics from … Continue reading2007 to 2008 Social Technographic Data Indicates Increase In Adoption
Image: The Mother Ship: Forrester Research, HQ, 400 Technology Square, Cambridge, Ma (see Google map) There’s a lot of people behind the scenes at Forrester that are supporting the public facing analysts, and they often have thankless jobs. I want to take a moment to … Continue readingThanks!
