Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, … Continue readingResources: Converged Media, Integrating your Paid, Owned, and Earned
What should 2000 marketers know about the future of digital marketing? Thanks to Marketo, I’ve been asked to share recent research from Altimeter Group on how Paid, Owned, and Earned is converging into one single form of media live at their customer event here in … Continue readingKeynote Slides: Converging Your Paid+Owned+Earned Media #MUS13
This year, marketers were focused on promoting their owned corporate website. Of the few that promoted engagement with social ads, even fewer integrated paid, owned, and earned. With 39m American Oscar viewers in 2012, a majority of them are viewing them with a second screen … Continue readingOscar TV Ads Failed To Integrate Social –A Missed Opportunity for Converged Media
Need to learn more how Paid, Owned, and Earned are going to work together? We call this ‘Converged Media’ and it’s coming to a website near you. Please listen into this webinar which provides an overview from our recent research report on the Converged Media … Continue readingWebinar Recording: Converged Media Imperative
The purpose of this post is to serve as an industry reference for converged media workflows: How companies will coordinate paid, owned and earned as one orchestration. This is continued coverage on Converged Media, read the full report. Business Needs Customers already experience advertising, corporate … Continue readingBreakdown: Converged Media Workflow (Coordinating Paid + Owned + Earned)
To join in an active discussion and presentation, co-author Rebecca Lieb and myself will be hosting a webinar convering the findings from the research, please register for the webinar on Converged Media. Altimeter directly interviewed 34 agencies, brands, technology vendors and industry experts to answer … Continue readingAltimeter Report: Paid + Owned + Earned = Converged Media
While not new, most professional blogs follow the media and advertising model that has existed for decades on TV, internet, and media: Create compelling content, and subsidize with advertisements. We see this as only the start, as ads will now start to integrate the crowd … Continue readingA Convergence of Advertising, Social, and Content
