Community Marketing – Page 4

Community Marketing, Web Advertising, Web Marketing February 23, 2008February 23, 2008

Crowd Sourcing your Brand: How the Data Portability Group leans on the Community to design, vote and reward it’s new logo

Fedora and Data Portability Logos, too similar for comfort. (image via Techcrunch) Turning over the logo creation to your community For a few years now, we’ve been saying that the brand is really owned by your customers, not your MarCom brand police team. Today, we’re … Continue readingCrowd Sourcing your Brand: How the Data Portability Group leans on the Community to design, vote and reward it’s new logo

Community Marketing, Feedback, Forrester February 22, 2008February 22, 2008

Feedback on the Online Community Best Practices Report

Although scary for product teams, feedback is great, I do my best to welcome it. Last week, I announced my Forrester report entitled Online Community Best Practices from my blog If you’re a client you can access the report on the site, or you can … Continue readingFeedback on the Online Community Best Practices Report

Community Marketing, Forrester February 14, 2008February 14, 2008

Forrester Report: Online Community Best Practices

Left: One of the 5 diagrams from the report: Successful online communities experience the following stages. I spent a few months researching and preparing for this two-piece report series. I’m proud of my deliverable on Online Community Best Practices. Like a term paper, this report … Continue readingForrester Report: Online Community Best Practices

Community Manager, Community Marketing, Conference February 5, 2008February 5, 2008

Findings from the Community Best Practices Workshop

[Above: I peered over the balcony to take a shot of the main hall] I attended the Customer Service is the new Marketing Summit in San Francisco, really a tremendous view, weather, and vibe at the Presidio a converted military base with a great view. … Continue readingFindings from the Community Best Practices Workshop