It pays to share, as the crowd shares your brand for you. Marketers first adopted the internet and then social media. The next digital phase is the Collaborative Economy. What’s that? If you’ve heard of Airbnb, Uber, Lyft, Kickstarter, Indiegogo, and the Maker Movement, this … Continue reading8 Brands Using the Collaborative Economy to Market with the Crowd
The raw data for this article is available in a publicly-shared database in this Google Sheet, which you can access to see additional details. VCs, investors, and banks have increased their bets on the Sharing/ Collaborative Economy in greater amounts than ever before. The Collaborative … Continue readingHow Investors are Sharing their Money into the Collaborative Economy
If you’ve used Uber, Lyft, Airbnb, oDesk, Kickstarter, or Lending Club, you’ve participated in the Collaborative Economy, ever wondered what’s powering it behind the shiny user interface on the app? The Collaborative Economy is an economic model in which people use commonly available technologies to … Continue readingHow the Technology of the Collaborative Economy all Works Together
By Jeremiah Owyang, Founder, Crowd Companies and Alan Webber, Government Insights Research Director, IDC, (profile and twitter). Last week, A version of this article appeared in the WSJ. The Collaborative Economy is emerging as the defining societal narrative for 2015 and beyond. In this burgeoning, … Continue readingLiberals and Conservatives Both Love & Loathe the Collaborative Economy
Google and Uber are building self-driving cars, it’s rumored that Apple is going to be building self-driving cars, Tesla has launched driver-assistance features, and many traditional auto manufacturing companies are advancing their features to include driver assistance and, eventually, automation. Ride sharing and car sharing pave the … Continue readingSelf-Driving Cars Disrupt the Crowd
Here comes Google, with a series of five market moves injecting them as a central player for the collaborative economy. Google’s mission is to organize the world’s information. But it doesn’t just start and stop there. They also want to organize the world’s logistics, commerce, … Continue readingGoogle Enters the Collaborative Economy in a Big Way
A new industry is birthing to serve ride sharing drivers, Airbnb hosts, Freelancers, Taskrabbits, and Makers. A booming market emerges: The Freelancer Economy is predicted to be 40% of the American workforce in just five years, and the startups that power them have been funded over $10B … Continue readingA New Industry: These Groups Love Freelancers
As part of our ongoing research on the Collaborative Economy industry, we collect, analyze, and forecast where this market is heading. In the spirit of transparency and sharing, we openly share this data with the open market. Each of the three sheets are in continual … Continue readingCollaborative Economy Spreadsheets: Funding, Industry Stats, Brand Deployments
It’s the end of the year. This post is a reflection of the Collaborative Economy market and Crowd Companies in 2014, as well as a look towards what lies ahead. The Collaborative Economy was a leading business topic of 2014. Over the past year, the … Continue readingCrowd Companies: The Year in Review and Planning for 2015
LeWeb Deck: 2015 The Year of the Crowd from Jeremiah Owyang In the embedded presentation above, I assert that 2015 Is the Year of the Crowd, and make the point in a few ways: The growth in nearly every sector of society with the … Continue reading2015 Is the Year of the Crowd (Slides & Video)
