Left: A social network mapped out, this one is of influential photographer Kris Krug’s social graph. These breakdown posts often contain content that didn’t fit into research reports, and contain input from industry experts or deeper client engagements, see other ‘breakdown‘ posts. Unsure how to … Continue readingBreakdown: A Strategy for Engaging Passion Communities
The purpose of this post is to be a living document and industry reference on the topic of social media teams, as part as my ongoing coverage of corporate social media programs. This perspective stems from industry research and deeper client engagements, see other ‘breakdown‘ … Continue readingBreakdown: Corporate Social Media Team
The purpose of this post is to serve as an industry reference for converged media workflows: How companies will coordinate paid, owned and earned as one orchestration. This is continued coverage on Converged Media, read the full report. Business Needs Customers already experience advertising, corporate … Continue readingBreakdown: Converged Media Workflow (Coordinating Paid + Owned + Earned)
Left: Altimeter Research found that most companies lack a formalized process –and even out of the advanced, only 76% had a process in place, read the full report on Social Readiness. The purpose of these breakdown posts is to serve as an industry reference as … Continue readingBreakdown: Social Media Workflow, Process, Triage
Left: Dell’s Social Media Command and Listening Center, Austin Texas. The purpose of this post is to be an industry reference for this social business use case, please leave comments with further additions. Many a year ago, I worked at a web hosting company that … Continue readingBreakdown of a Dedicated Social Media Engagement or Command Center
Definition: “Center of Excellence” This is a program deployed by companies trending in the advanced levels of social business maturity. The Social Media Center of Excellence (CoE) is a centralized program that provides resources, training, and strategy to a variety of business units that are … Continue readingProgram Plan: The Social Media Center of Excellence
