This latest Altimeter Report, by my colleague Industry Analyst Chris Silva, focuses on how companies must develop a mobile marketing strategy. It sources research from 26 ecosystem contributors including brands, agencies, and technology providers. To learn more about this report, please register for the webinar … Continue readingHey Retailers! Refine That Mobile Marketing Strategy (Altimeter Report)
Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying … Continue readingBuyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)
Colleague Brian Solis’s latest book, which focused on organizational change across many of today’s disruptive companies launches –I want you to buy End of Business as Usual now for your team. In the spirit of Groundswell, Open Leadership, and Engage, another book to your business … Continue readingAdapting to Radical Changes in Business
What’s a crises? We did analysis on the list of social media crises aka “punkings” to find out what went wrong, why, and what should have been done. First, a workable definition on Social Media Crises for this report: A social media crisis is an … Continue reading(Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs
Over the last few months, Susan Etlinger, a former marketing strategist, and most importantly has used brand monitoring tools, has lead Altimeter’s latest research report on analytics. After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s … Continue readingOpen Research: A Framework for Social Analytics
Altimeter hosted our second roundtable lead with our newest hire, Chris Silva (blog/Twitter) who’s our newest analyst at Altimeter focused on Mobile Strategy. Chris also stems from Forrester, and was an analyst there focused on mobile, he was actually one of the trainers in my … Continue readingAltimeter Roundtable: Mobile Discussion on “Enrich, Engage, and Entrust”
Altimeter is continuing our mission researching disruptive technologies. In fact, we have yet another survey out in the field, focusing on topics that the cutting-edge company will want to have answer. We’re focusing on Social Media Management Systems, Advocacy Programs, how companies integrate social into … Continue readingComplete the Survey: Get the Open Research Reports
Last night, Altimeter hosted a first in many public roundtables on disruptive technologies. Twenty highly engaged folks that ranged form skeptics, brands, gamification vendor provider (Empire Avenue, Badgeville, Zynga, Gigya) to players of these games. The 1.5 hour discussion discussed how these platforms work, explored … Continue readingEvent Rollup: Gamification Discussion At Altimeter Roundtable
Left: View of our spacious headquarters, The Hangar, in San Mateo. We’re poised and ready for more growth. To meet the demand of our clients and new clients, Altimeter Group is continuing to hire since we formed up a firm in August, 2009. We have … Continue readingAltimeter Group: We’re Growing
Like all other Investing, Invest in Social Business based on Market Research. Just as you would invest in your personal finances based on your family size, age, and market conditions you should be spending in social business with the same industry knowledge. With limited budgets, … Continue readingSpend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report)
