Video: How to Scale Your Social Business Program and Achieve Escape Velocity (Keynote)

I’m very thankful that Altimeter’s research on social business was featured at Baaarvoice’s customer conference to 600 attendees focused in on the retail, cpg, hospitality, and consumer technology space in Austin Texas a few weeks ago. I was asked to share our latest Open Research (see career path of the corporate social strategist report and how to spend on social business). We know that many companies are continuing to realize that social business does not scale in a 1:1 basis. Your customer voices will always outnumber the number of community managers you can hire. As a result, companies must invest in these following five programs: Formalize a Hub and Spoke model: Become an enabler for business units Scale with peer-to-peer … Continue readingVideo: How to Scale Your Social Business Program and Achieve Escape Velocity (Keynote)

NBC: Social Media and Research Industry

The practice of Open Research is continuing to become a trend, but not just limited to the research reports that Altimeter is sharing, but with websites like Wikipedia, Focus.com, Quora, Linkedin Q&A, and communities like Social Media,org, Marketing Profs, and WOMMA and beyond. I see the trend that corporate buyers can talk directly to each other –without a middleman or expert in between. As a result, some thought leaders are giving away their best knowledge and not holding back in order to be top of mind. Join in and hear our lively discussion on NBC with Scott McGrew, Ben Parr from Mashable, and Joseph Menn from Financial Times, we didn’t limit this discussion to research industry, but to media, hardware, … Continue readingNBC: Social Media and Research Industry

Webinar Recording: How to Integrate Social Into Your Website

Despite that 2011 is the year of integration, I strongly argue that companies that blindly link away to Facebook and Twitter from their corporate homepages are doing themselves a disfavor. Companies that link away, are sending away their decade of hard earned investments getting customers to come to their website. Instead, companies must have a focused strategy on how you’ll integrate social features and content into your website, rather than padding Facebook and Twitter. In the below image, you’ll see Altimeter’s latest maturity roadmap (here’s version 1.0 from about a year ago) on how to integrate social into a website based on dozens of interviews and evaluations of existing websites. We recommend that companies quickly get out of stage 0, … Continue readingWebinar Recording: How to Integrate Social Into Your Website

Empire Avenue Provides Social Gaming Opportunities –and Challenges– for Brands

The one liner: Empire Avenue is Farmville for Social Media. Gaming: A Native Behavior to the Social Web Remember, gaming is nothing new to social media, from influencing the most popular Digg users, to Twitteratti, top contributors at Techmeme, or brands with the most Fans on Facebook –this is a native behavior. After signing up for Empire Avenue last night (here’s my account), I met with the CEO Duleepa Wijayawardhana, aka “Dups” to understand his vision, about the company and opportunities for brands. While I’m still experimenting with this platform, it’s worth noting initial reactions on how this tool will impact consumers and the opportunities for brands and threats for other vendors. The tool offers an open API where 3rd … Continue readingEmpire Avenue Provides Social Gaming Opportunities –and Challenges– for Brands

People on the Move in the Social Business Industry: April 13, 2011

Interesting post here by industry veteran Tac Anderson (former HP social strategist) about how strategists are changing jobs so quickly –and how it could be a detriment to their career. Be sure to read, as I know how recruiters are seeking to contact you all, so really think about completing your mission before moving on. The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job … Continue readingPeople on the Move in the Social Business Industry: April 13, 2011

Program Plan: Developing a Social Media Learning Program at Your Company

Corporations must invest in at least five types of Social Media training for the corporation, they include: training for executives, for the core team “Center of Excellence”, for business units,  for rank and file employees and often for partners. Our research has indicated that 37% of companies have indicated that internal training is the second highest internal priority, budgets for training remain relatively small at about $23,000 for the average annual spend in 2011. In some cases agencies and vendors are providing training at low or no cost as a loss-leader in order to gain additional business –savvy corporations eat up this free training as they’re hungry for answers. Savvy corporations should develop a refined social business education curriculum that’s integrated … Continue readingProgram Plan: Developing a Social Media Learning Program at Your Company

Slides: Invest in Scalable Social Business Programs (Keynote)

How should companies prioritize their social business efforts? That’s the very question we’ve been asked to tackle at today’s conference at Bazaarvoice’s Social Commerce Summit (live stream) here in Austin, Texas.  This room of 600 web strategists and social strategists (on brand side) are making key decisions for how companies will interact with their customers.  My goal? To help these strategists at the world’s largest brands how companies must prioritize their social business efforts for the coming years. We know through research that many companies are struggling to scale, the “1:1 customer conversations” do not scale, and the looming requests from business stakeholders only make the social business program more daunting as interest grows. We recommend that companies quickly invest … Continue readingSlides: Invest in Scalable Social Business Programs (Keynote)

Program Plan: The Social Media Center of Excellence

Definition: “Center of Excellence” This is a program deployed by companies trending in the advanced levels of social business maturity. The Social Media Center of Excellence (CoE) is a centralized program that provides resources, training, and strategy to a variety of business units that are deploying social media in order to reduce costs, increase efficiency, and provide standardization. This team is often run by the Corporate Social Strategist, who’s the business stakeholder and program champion. To learn more, read the full research report on this role, and a list of these budding professionals. The Social Media Center of Excellence has Four Major Duties: Planning, Resources, Processes and Vendor Selection and Management Data: Companies Desire To Organize Social Media Adoption by … Continue readingProgram Plan: The Social Media Center of Excellence

People on the Move in the Social Business Industry: April 2, 2011

The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry: Jen McClure joins Thomson Reuters as a Corporate Social Strategist, I’ve known her for many years, she’s been … Continue readingPeople on the Move in the Social Business Industry: April 2, 2011