Fail Fast

I screw up a lot, always have, always will, but what matters is what I do next. My first presentation to a Forrester client was a total F-up. I’m not new to speaking, but presenting in the Forrester style requires a specific style, and as trained speakers, clients pay a lot of money and expect very polished ‘performance’. Here’s what happened: I was out in NY, and I wasn’t fully prepared, I’d only done a half-ass job of rehearsing the presentation. I had the wrong date typed on the opening slide, and the client saw it. Also, I was giving covering for a colleague and doing her speech, therefore emulating her style, and not doing my own thing. Apparently, the … Continue readingFail Fast

Social Software: Here Come The CMS Vendors

I’m in the unique position that I get to speak to enterprise brands, white label vendors, and now CMS vendors on a regular basis, here’s what I’m seeing: It’s now quarter 3, and I start research on the big report, the Forrester Wave (learn about the reports) on the Community Platforms (White Label Social Networks) the Vendor Catalog of this space will be published for clients in the coming days. The process, which has been completed for many other markets, is detailed, granular, and will take me over 10 weeks to complete. The results will yield a report that indicate the strength and weaknesses of those vendors for enterprise class interactive marketers. [Trend watch: Enterprise CMS Vendors to enter the … Continue readingSocial Software: Here Come The CMS Vendors

Six Social Media Lists to Watch

I create many lists, have been doing this since I started this blog. Why? It helps me to keep track of the industry I’m covering, I can watch it grow, and it’s a reference I can quickly pull up and demonstrate to others who’s doing what well –and wrong. If you’re in the Finance, Auto, or Insurance industry (or one of your clients is), I recommend forwarding those links to your colleagues, so you can quickly assess the competitive landscape. If you’re leading the charge at your company, show the list of full time social media folks to the key decision makers. The following six lists have been growing, or show remarkable traction, I wanted to call them out since … Continue readingSix Social Media Lists to Watch

The Future of the Corporate Website involves People

A few days ago, I ran a contest for two winners to receive free tickets to the Internet Strategy Forum Summit in Portland. The winning responses, based on insight, ability to back up their predictions and being succinct were Christopher Smith and Kristie. I’ve selected the two winners, here’s their submissions: Kristie Connor, a Marketing Consultant, submits on the concept of ‘fluidity’. I like this concept as the corporate website won’t be the only container of brand and product content but also this content will spread to wherever the conversations flow on the web: Social networks, blogs, friendfeed and wherever else. She writes the following: “Corporate websites of the future will be less about canned content and more about fluidity. … Continue readingThe Future of the Corporate Website involves People

Silicon Valley Sightings: Half Moon Bay, the Beach in the Backyard

Above: I spent Saturday on San Gregario beach in Half Moon Bay, just a few minutes from the hustle and bustle of busy Silicon Valley, pics from mobile phone. While only 30 minutes from companies like Siebel, Oracle, NetSuite, and Visa in San Mateo, Half Moon bay is a world apart. A short 12 mile jaunt westbound on 92 will take you over the reservoir, which coincidently is in the shape of the fault line (an aerial view indicates it is the fault line) and over the San Mateo hills. You’ll immediately notice a temperature drop and increase in the humid, salt, air as you drive through the eucelpyous groves. In the fall, you’ll see the magic of the pumpkin … Continue readingSilicon Valley Sightings: Half Moon Bay, the Beach in the Backyard

Another Job Hire from reading this blog

Previously, we heard that Andrew read this blog and got a job, now more success stories that people are connecting –and getting jobs from reading the web strategy blog, this is great news. I’ve been given permission to publish this email from Jonathan: Hi Jeremiah, Thanks for your DM. It would be my pleasure to share my story… one of your tweets (almost two months ago) mentioned your job feed on your site. Feeling quite unsettled in my current position, I click and found what looked to be a perfect job. I fired off my resume and received a call the next day from the hiring manager. After a series of calls and an intense day of interviews, I received … Continue readingAnother Job Hire from reading this blog

Recruiter Bares All: How to Hire a Social Media Marketing Executive

Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5244/social-marketing-skill-set-how-to-find-and-package-people It seems odd, but yes, there’s a unique need for marketing executives that must know traditional marketing strategy, but also the social media space. Perhaps not in the Fortune 5000 ranks, but for the many social media companies that are appearing (only a handful are thriving) this specialized skill set is critical. Good friend Jennifer Jones interviews Matt Raggio, an executive recruiter who finds Marketing Executives for Social Media companies. I met Matt recently (I was the analyst he mentioned) and captured my findings. Earlier this week, I learned from another recruiter focused on this same market, who shared some of the challenges he’s had. If you … Continue readingRecruiter Bares All: How to Hire a Social Media Marketing Executive

Happy 2nd Blog Anniversary: Web Strategy Blog

I can’t believe how fast time flies, I’m now at my second year for this domain. While I’ve been blogging longer than two years (blogspot, 360, etc), the purchase of this domain web-strategist.com has been a milestone, let’s recap. By the numbers: A Benchmark What was the path? When I started this new blog, according to Technorati, it was ranked in the millions of blogs, last year was 1,708 and today it’s ranked at 540 (the lower the better), and has over 10,000 incoming links. According to Feedburner there are now over 12,000 subscriptions. According to Google Analytics, there are 86,725 Visits, 132,198 Pageviews, in the last 30 days. WordPress indicates there are there are currently 1,914 posts and 17,017 … Continue readingHappy 2nd Blog Anniversary: Web Strategy Blog

Forrester Research is hiring — Become an Analyst or Researcher

I just got back from Forrester’s Finance forum, according to one of our long term attendees Steve blogged it was a success. This is one of the perks of the job, being able to meet interesting folks and hearing how you’ve helped them be better at making decisions. For those that have been reading for a while, or following me on Twitter, you’ve noticed I’ve been very busy helping clients, conducting research, and sharing what I’ve found with the press and media. After 8 months as an analyst the questions from the market have just increased, between helping clients and managing this blog, I’m operating at an efficient speed where things go very well. Having successfully launched their book Groundswell … Continue readingForrester Research is hiring — Become an Analyst or Researcher

Giveaway: Tickets to the Internet Strategy Forum Summit

I’m rewarding two readers with a complimentary VIP pass to the Internet Strategy Forum Summit conference on July 17th at the Governor Hotel in downtown Portland. If you’re passionate about making your corporate website the best it can be, and want to connect with others who are leading the charge at their companies, then you’ve already marked a place on your Calendar for the Internet Strategy Forum Summit in July 17th in Portland. Speakers include • Geoffrey Ramsey, Co-founder & CEO, eMarketer • Charlene Li, VP & Principal Analyst, Forrester Research (I can’t wait to meet her someday!) • Chris Shimojima, VP, Global Digital Commerce, Nike • David Placier, VP, Consumer Insights, Disney Online • Nancy Bhagat, VP of Sales … Continue readingGiveaway: Tickets to the Internet Strategy Forum Summit