Happy 2nd Blog Anniversary: Web Strategy Blog

I can’t believe how fast time flies, I’m now at my second year for this domain. While I’ve been blogging longer than two years (blogspot, 360, etc), the purchase of this domain web-strategist.com has been a milestone, let’s recap.

By the numbers: A Benchmark
What was the path? When I started this new blog, according to Technorati, it was ranked in the millions of blogs, last year was 1,708 and today it’s ranked at 540 (the lower the better), and has over 10,000 incoming links. According to Feedburner there are now over 12,000 subscriptions. According to Google Analytics, there are 86,725 Visits, 132,198 Pageviews, in the last 30 days. WordPress indicates there are there are currently 1,914 posts and 17,017 comments (over the two years).

Two year Impacts

Despite all this, most of these numbers are meaningless. For each of these metrics, I question the validity of measurement and measurements only make sense if you benchmark against the previous year, which of course, I did: see last year’s stats. What really matters is the impact that blogging has over the industry that I cover, and the jobs it’s helped me to get.

My Blog Strategy: How I did it
So enough stat-porn, I’ll tell you exactly how I did it, giving you all that I learned so you can improve too. Here’s how I did it:

Created focused content
I focused on the topic of making decisions for corporate websites, primarily around social media. It’s important to find something interesting and unique to discuss, avoid echoing techmeme. When I first started, I tried to be on Techmeme, I just became a small link when someone else would break a larger story. For some time now, I’ve avoided being on techmeme, as I’d rather be original and small rather than larger but just echo. I also avoid ‘blog fights’, I’d rather deliver ‘how to’ posts an be a resource.

Publish frequently
I published nearly every day, in fact multiple times a day. How’d I find time to do that I slowly work on drafts (I’ve over 100 of them sitting in wordpress) and I’d budget my time in the morning to pay myself first. (It’s 430 AM when I write this).

Think of readers first
Make it easy to read. Sure there’s a lot of text, but I organize it in an easy to scan (yes scan) way by indenting, use horizontal rule (lines) bolding and using indent points. I approached this as more of a resource to busy professionals rather than my personal journal (although I occasionally share personal info in the context of posts). Forrester conducted a survey, if you want to see who reads this blog and why, the results are public.

Join the conversation. Such shallow words that are thrown around now, but it’s true. I link to whatever else readers would want to learn about (knowing the more I helped them, the more they’d come back) answer comments on my own blog, and occasionally leave comments on other blogs (I could work on that more). I self reference to older posts, and that helps to tie everything together as the body of work builds on top of itself.

“Productized” content
Developed some unique posts that were mainstay type of posts: my digest, the many index lists, and the on the move series. These help me to manage the industry I cover, have an online archive, make it easy for info-hungry folks, and reduce my time to come up with constant new ideas.

Have Passion
I’m so lucky that I get paid to do what I love, I think this is one of the most important things to do in life, sadly, it’s hard to tell when work starts and stops. Many people thought it was really strange when is started this blog, many said it was a fad, and really didn’t look down the line.

So what’s the future to hold? Well for one, I’m starting to ask people to follow me on Friendfeed. Regarding this blog, I’ve no intentions to stop this pace sharing and learning, thanks for being part of this, it’s a fun adventure and I learn many new things from being part of the conversation, (from your comments and links) every day.