Google’s SideWiki Shifts Power To Consumers –Away From Corporate Websites

Yesterday, Google announced “SideWiki” a new feature of the Firefox and IE browsers (Chrome to come soon) that allows anyone to contribute comments about any webpage –including this one. The impacts are far reaching, now every web page on the internet is social and can have consumer opinion –both positive and negative. Control Over the Corporate Website Is Shifting To The Customers: Customers trust each other more than you –now they can assert their voices “on” your webpage. Every webpage on your corporate website, intranet, and extranet are now social. Anyone who accesses these features can now rely on their friends or those who contribute to get additional information. Competitors can link to their competing product, consumers can rate or … Continue readingGoogle’s SideWiki Shifts Power To Consumers –Away From Corporate Websites

Social Support: Companies Are Teaching Customers To Yell At Their Friends

Update: I polled my microblogging network on which brands have supported them on Twitter, see which brands have ‘taught’ their customers to yell at their friends. Recently, I started teaching puppy Rumba tricks beyond the basic sit and stay, I even made a video. How do I do it? I show him the move, then praise and reward him once it’s done. Repeat, over and over. Although customers aren’t dogs, (save for Purina and Dogster), we’re slowly training our customers that if they want better customer support, that they should say it loudly and in public –thereby influencing their friends. [As companies accelerate their social support efforts, responding to customers in public reinforces the behavior of complaining to everyone they … Continue readingSocial Support: Companies Are Teaching Customers To Yell At Their Friends

Checklist: Develop a Successful Advocacy Program

Recently, I attended a corporate event that showcased products related to an industry. Press, media, bloggers, and influencers were invited to attend, and meet a variety of vendors and see products. Featured were members of the company’s advocacy program, (a group of preferred clients), and were given products to demo. Some members of the this advocacy program are bloggers, in particular one with a journalistic background, who’s credibility came into question. While the event continued on, a not-impressed attendee (who claimed to be a journalist) started to make comments that some of the members of the advocacy program were not authentic and went so far as to say quite loudly during the presentation they were “shills” from the back of … Continue readingChecklist: Develop a Successful Advocacy Program

Three Future-Looking Videos Of Augmented Reality For Business

Augmented Reality is certainly in it’s infancy, and we know that at best, is experimental. I’m new to this space but am watching, and learning from Robert Rice and Dave Elchoness to see  how it develops. While a few years out, see the proposed Hype Cycle, let’s spend time thinking about what the future could hold. I’m in intake mode. Over the last few weeks, I’ve watched as many augmented reality youtube clips as possible, reading blog posts (as there are no real articles yet from mainstream) and talking to smart folks. What I’ve noticed? Many videos are folks excited about the toys –yet with little reference to how it impacts business. I’ve also been experimenting with Yelp’s monocle, which … Continue readingThree Future-Looking Videos Of Augmented Reality For Business

Want A Corporate Social Media Job? Demonstrate These Three Essential Qualities

Hiring managers, recruiters, and management staff are often confused on where they can find qualified social media professionals for corporate positions. They get a lot of resumes, but few are qualified and the rest are “wannabes”. In many cases, they have to employ the services of a recruiter to poach an experienced individual working at an agency or corporation, or post a paid listing on my job board (see right column). I’ve reviewed quite a few job descriptions and talked to a few folks in the field, and can boil down the job reqs to three major skills, they are: The Three Essential Qualities of Corporate Social Media Positions There’s often a list of skills, backgrounds, education, and sometimes Twitter … Continue readingWant A Corporate Social Media Job? Demonstrate These Three Essential Qualities

Microsoft’s Office Web Apps Is “Me Too” To Google Docs –Yet Gives Enterprise Options for Collaboration and Security

This post was collaboratively written on a wiki by Jeremiah Owyang, who maintains a focus on Customer Strategy and Ray Wang, who maintains a focus on Enterprise Strategy. Together, we’re covering the convergence of emerging technology, Ray has cross-posted on his blog. Summary Microsoft gets serious about collaboration using the web and it’s office products by offering Microsoft Office Web Apps. On the consumer side, it’s just catching up to Google Docs, Zoho, and whatever collaboration start-up emerges. On the enterprise side, this could give internal teams real-time collaboration tools –and close security gaps through an on-premise solution. Regardless, IT must develop a collaboration strategy or run the risk of being blind-sided by business units developing it without them. Microsoft … Continue readingMicrosoft’s Office Web Apps Is “Me Too” To Google Docs –Yet Gives Enterprise Options for Collaboration and Security

Interlaced: Email and Social Networks

Despite Having 300 Million Members, Facebook is Not The Largest Social Network In my opinion, online social networks have three distinguishing features:  1) They have profiles that enable people to express their identity 2) Ability for people to connect to these profiles 3) To be successful, there’s a greater value created by a group of people sharing than as individuals who do not. This week, Facebook announced it has ballooned to 300 million users, far more than MySpace and certainly Twitter.  Yet, I want to assert that Facebook isn’t the largest social network, email is (we’ve talked about this before).  Recent numbers from Microsoft showed that the number of active users (although the definition of ‘active’ isn’t explained) exceeds 375 million … Continue readingInterlaced: Email and Social Networks

People on the Move in the Social Media Industry: Sept 16, 2009

Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Former colleague covering social and enterprise Oliver Young departs Forrester to join Jive Software as a Senior Product Manager. This is an excellent move for Oliver, as well as for Jive. I always admired Oliver for his keen quantitative skills as a colleague, and ability to decipher the moves in the industry. @OliverYoung Simon Collister, formerly Head of Digital at Weber Shandwick >has joined We Are Social to head up public sector and not-for-profit … Continue readingPeople on the Move in the Social Media Industry: Sept 16, 2009

The Three Spheres of Web Strategy –Updated for 2009

I hope this is one of those resources you print out pin to your desk, and share with others. This is the core theme of this blog, the balance needed for successful web endeavors in organizations. I originally posted this diagram in 2006, then updated it in 2007, and it’s time to revisit the core structure of the goals and challenges of a Web Strategist, especially as I reset as I change roles. Who’s a Web Strategist? In a company, they often are responsible for the long term vision of corporate web properties. At a web company where their product is on the web, they’re often the product manager or CTO. Regardless of role, the responsibilities are the same, they … Continue readingThe Three Spheres of Web Strategy –Updated for 2009