How technology enables companies to connect with customers
Today, I’m going to play doctor, in fact, I’m a specialist: A corporate blog doctor. Most corporate blogs aren’t trusted, and here’s a very simple heuristic health check to gauge whether your corporate blog is going to be trusted by your readers. This is a … Continue readingHealth Check: How Trusted Is Your Corporate Blog?
Left: This is the same graphic I discussed yesterday, “How much do you trust the following information sources?” Yesterday, we highlighted the findings from Forrester’s latest report on consumer trust. Although there has been quite a bit of discussion on Twitter, on Josh’s comments (read … Continue readingSo, Who Do Consumers Trust?
Some companies are wary of personal brands Last week, I spoke to a social media strategist as a very large consumer packaged goods company, he expressed to me over this client call (called an inquiry) that he was concerned about employees getting too popular due … Continue readingHow Companies Respond to the Risks of Personal Brands
Left: The famed HP Labs think tank in Palo Alto. A few months ago, I spent an entire day with the HP Labs group in Palo Alto, they’re responsible for the R&D and innovation that goes into their thousands of technology products on the market. … Continue readingUnderstanding HP Lab’s Twitter Research
I made a promise to be transparent with the mysterious industry analyst job, in fact, I didn’t completely understand all aspects of what the job entailed until being here for a few months. I realize that the public usually doesn’t understand the research industry business … Continue readingA Day In the Life of an Industry Analyst: Advisory Projects
Portable Social Graphs – Imagining their Potential View SlideShare presentation or Upload your own. (tags: retail marketing) Over one year ago, we defined the Social Graph as an online representation of our relationships. These graphs define our personal, family, or business communities on social networking … Continue readingImagine how Portable Social Graphs Will Impact the Web
Things are going to get worse before they get better It’s official, we’re in a recession, say economists. Four quarters since Q4 2007 indicate this economic change and Bloomberg reports that “The U.S. economy may be headed for its deepest and longest recession since World … Continue readingFive Ways Web Professionals Should Be Proactive In a Recession
All about Google View SlideShare presentation or Upload your own. (tags: google technology) This slideshare presentation by French consulting firm faberNovel dissects Google’s business model, analyzes strength and weakness in each of the markets they are involved with and brings clarity to how some services … Continue readingUnderstanding Google’s Strategy
I’ve been receiving questions about the much anticipated Community Platform Wave report, and wanted to provide an update. I’ve completed a majority of the report and it’s currently with the editing team getting the t’s crossed and i’s dotted. We’re expecting an early January publication … Continue readingAn Update on my Research Agenda
I’m hearing of more and more brands starting to venture into the Twittersphere to listen, influence, and support customers. In fact, I’ve had 3-4 inquiry (client calls) at Forrester asking about Twitter for marketing. Challenge: Anyone can Create an Twitter Account and Cause BrandJacking A … Continue readingDon’t get BrandJacked: Confirming Your Corporate Twitter Account
