How technology enables companies to connect with customers
I happened to stumble into Kmart in my local area, went for the Motrin and created this mashup. Popart? Brand Mashup? A case study in a jpg? You be the judge. If you’re not familiar with how these two brands are related, read the Motrin … Continue readingPhoto: Motrin and Kmart
Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Dave “500 Hats” McClure will now be joining … Continue readingPeople on the Move in the Social Media Industry: Dec 18, 2008
My role as an analyst is to find out what types of social media are effective for Forrester’s clients, this weekend provided a unique opportunity to watch how sponsored blog posts are now emerging. Understanding Sponsored Blog Posts I posed some questions on Twitter when … Continue readingUnderstanding Izea’s Sponsored Blogging Service
Update: I’ve now experimented with Specwork to better understand the issue, and will be sharing the good –and bad –on stage on SXSW, read more To some, this topic is going to be controversial, but before you leave an emotional comment, please understand I’m approaching … Continue readingDesigners: Why Spec Work Is Not Going Away –How You Should Respond
Above: It took me a few days to post it, but here’s a very brief clip from the Tweetup, it was a bit packed. Just got back from the Silicon Valley Tweetup (135 said they would come, 226 people saved it), last time this year, … Continue readingSilicon Valley Tweetup: Jobs Are Available In Comments
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Dec 11, 2008
Today, I’m going to play doctor, in fact, I’m a specialist: A corporate blog doctor. Most corporate blogs aren’t trusted, and here’s a very simple heuristic health check to gauge whether your corporate blog is going to be trusted by your readers. This is a … Continue readingHealth Check: How Trusted Is Your Corporate Blog?
Left: This is the same graphic I discussed yesterday, “How much do you trust the following information sources?” Yesterday, we highlighted the findings from Forrester’s latest report on consumer trust. Although there has been quite a bit of discussion on Twitter, on Josh’s comments (read … Continue readingSo, Who Do Consumers Trust?
Some companies are wary of personal brands Last week, I spoke to a social media strategist as a very large consumer packaged goods company, he expressed to me over this client call (called an inquiry) that he was concerned about employees getting too popular due … Continue readingHow Companies Respond to the Risks of Personal Brands
Left: The famed HP Labs think tank in Palo Alto. A few months ago, I spent an entire day with the HP Labs group in Palo Alto, they’re responsible for the R&D and innovation that goes into their thousands of technology products on the market. … Continue readingUnderstanding HP Lab’s Twitter Research
