How technology enables companies to connect with customers
I’m on a Twitter hiatus and am not tweeting for a while, instead, I’m focusing on what Forrester calls energizing, what others may refer to as “word of mouth’. So instead, I’m going to conduct experiments to help my clients understand how to best use … Continue readingHow Bloggers Should Inspire Retweets
While most corporate blogs aren’t trusted, it’s refreshing to see a new type of blog appear to meet the needs of transparency, non-pitching, and openness with the community –yet meet the business needs of the corporations. I used to work for World Savings (Intranet redesign), … Continue readingSign of the Times: Wells Fargo & Wachovia launch a Merger Blog
By Jeremiah Owyang and Josh Bernoff and cross posted on Forrester’s Interactive Marketing Blog At Forrester we tend to look forward, not back. In fact, right now we are preparing our predictions for what 2009 will bring in the social application space. But the end … Continue readingLooking back on our 2008 Predictions
Despite my heavy usage, I’m on Twitter Hiatus I’m known for being a very active twitter user, recent applications have tracked my daily usage from being 20-30 tweets on average. I’m not like other twitter users, as I have a very specific method in which … Continue readingAbout My Twitter Hiatus
Above: I’m thinking about the differences between traditional marketing agencies and social media agencies, this video by Jim the founder of Ignite Social Media agency does a good job explaining the difference. I like how he points out how putting ads on sites, or doing … Continue readingSocial vs Traditional Marketing Agencies
Nothing like ringing in the new year with a look at where the industry is headed. My job as an industry analyst is to assess where the industry is going, and how vendors and brands should respond to changes. My upcoming research on the topic … Continue readingEvent Summary: The Future of the Social Web
I’m practicing what I preach to clients, and am adopting one of the five objectives we call “Embracing” which is when brands use social technologies to collaborate with their customers to create new products. In this case, the product is my blog, and the customers … Continue readingChime In: Feedback Needed for Blog Redesign
The Airforce has created a process flow diagram that indicates very succinctly how the Air Force can and should respond to blog posts, there’s a lot to learn from here, and for the most part, I try to follow these similar rules. The Airforce, well … Continue readingDiagram: How the Air Force Response to Blogs
This has been the busiest year of my career by far, I’ve traveled (and held blogger dinners) in great cities like Tampa, NY, Virginia, Hawaii, Colorado, Austin, Dallas, So Cal, Barcelona, and Tokyo; I’ve accrued many-a-frequent flyer mile. I published several research reports, (won an … Continue readingThank you 2008
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Dec 24, 2008
